Road to JMFW 2023 – Cultural diversity, local wisdom, and Human Resources owned by Indonesia are not only able to inspire the world but also dominate the global market, one of which is in the Indonesian Muslim fashion sector.

This was conveyed by Trade Minister Zulkifli Hasan at the Road to Jakarta Muslim Fashion Week (JMFW) 2023, A Fashion Show & dialogue entitled “From Local Wisdom to Global Inspiration” which took place at the Ministry of Trade Office today, Tuesday (23/8).

“The potential of cultural diversity, local wisdom, and Human Resources (HR) owned by Indonesia, we are not only able to inspire, but also to dominate the global market.

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A variety of traditional Indonesian fabrics that are not owned by other countries with philosophical values become a source of creativity for designers and Indonesian Muslim fashion businesses.

This is the key to realizing Indonesia as the mecca of World Muslim fashion in 2024,” said Trade Minister Zulkifli Hasan.

Minister of trade, Zulkifli Hasan also expressed his appreciation to Mustika Ratu for her support at the JMFW event so far.

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“Thank you to Mustika Ratu for supporting the Road to JMFW, from local wisdom for global inspiration event as an Indonesian cosmetics manufacturer that is consistent in supporting and advancing Indonesian fashion to go global,” said Zulkifli

Mustika Ratu and Yayasan Putri Indonesia as the main supporters at this event, especially in the official make up also by displaying some models from Puteri Indonesia.

In the world of fashion, cosmetic products are an integral part. Facing the global market, halal cosmetic products become the attraction of the world market.

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“Mustika Ratu Cosmetic Products and Beauty Queen are all halal certified. Beauty Queen series contains moringa seed extract or moringa seed extract as the first Indonesian cosmetics that simultaneously care for the skin.

With the content of moringa seed extract or moringa seed extract has a very high antioxidant. We have exported to several Middle Eastern countries, including Iraq. This product fits the Muslim market.

What else cosmetics with fashion are inseparable. So it’s suitable if Muslim fashion is combined with halal cosmetics,” said President Director of PT Mustika Ratu Tbk, Bingar Egidius Situmorang after a press conference with the Minister of trade, Tuesday (23/08/2022).

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Egidius added that Mustika Ratu continues to innovate to adjust product needs in line with the expression of the Minister of Trade, Indonesia as the largest Muslim population in the world should be a mecca of fashion and the world’s largest Muslim market share.

“Of course, we strive to present products that are in accordance with the domestic and foreign markets, and halal is guaranteed.

Second, we have quality natural raw materials that are suitable for use by consumers in various countries. Mustika Ratu products are safe for use by consumers both within and outside the country.

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Proven that our products are in great demand and exported to Central Asia, the Middle East, and Iraq.

We believe the collaboration between the Ministry of Trade and Mustika Ratu can encourage Muslim Fashion to dominate in their own country and get a stage abroad,” he explained.

Road to Jakarta Muslim Fashion Week (JMFW) 2023, A Fashion Show & dialogue entitled “From Local Wisdom to Global Inspiration was carried out in collaboration with various parties. Including Mustika Ratu, Yayasan Putri Indonesia, KADIN, PPAK, Indonesian Fashion Chamber, and a number of well-known Indonesian fashion designers.

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From April to September 2022, various activities in the Road to JMFW 2023 series have started. This is one form of Mustika Ratu’s commitment to encouraging Indonesian Muslim fashion to penetrate the export market.

The peak of this year’s JMFW was held on October 20-22, 2022. In conjunction with the 37th Trade Expo Indonesia (TEI) event in 2022, held at ICE BSD, Tangerang, Banten.***