Puteri Indonesia 2023
Puteri Indonesia beauty pageant
embodies Mustika Ratu’s commitment
to the mentorship of Indonesian teen girls
in achieving their dreams through
Lulu Zaharani Krisna
In a collaboration between Mustika Ratu and Indonesian National Narcotics Agency (BNN), the winners of Puteri Indonesia are also crowned Anti-Drug Ambassadors—the role models of positive behaviors and healthy living without drugs for millennials and the society.
Mustika Ratu plays an active role in supporting Indonesian National Agency of Drug and Food Control (BPOM) to take action against fake or illegal cosmetics. One of the preventive measures taken is by informing the dangers of using fake or illegal cosmetics to the public.
Support for Indonesia’s Tourism
Introducing and promoting Indonesia’s natural and cultural resources across the country and to the world is Mustika Ratu’s contribution to the growth of Indonesia’s tourism.
Providing education and better opportunities for orphans to achieve their dreams is the aim of the donation program for orphans implemented by Mustika Ratu as one of the Corporate Social Responsibility activities.