JMFW 2023

JMFW 2023 : Mustika Ratu’s Support for Sustainable Muslim Fashion Ecosystem

JMFW 2023, Jakarta – Mustika Ratu fully supports the prestigious event of the Indonesian Muslim fashion industry titled JMFW 2023.

Mustika Ratu (MRAT) is again trusted as the official makeup and hijab do at The Jakarta Muslim Fashion Week (JMFW) show.

It is a collaboration between the Ministry of Trade and the Indonesian Chamber of Commerce and Industry (KADIN) with Mustika Ratu.

This year’s JMFW will be held on October 20-22, 2022 in conjunction with the 37th Trade Expo Indonesia (TEI) event in 2022 at ICE BSD, Tangerang, Banten.

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Trade Minister Zulkifli Hasan hopes that Muslim fashion is more global. Indonesia can become the center of the world’s Muslim fashion industry.

“This sector has great potential. Indonesia has outstanding human resources and talented young designers.

I am confident, we can do it, and we can penetrate the international market,” said Zulkifli Hasan, during the JMFW 2023 press conference at the Ministry of Trade Office, Wednesday (12/10).

Previously, the Road to JMFW 2023 series, had started from April to September 2022 through various activities.

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Mustika Ratu and Puteri Foundation have supported since the beginning through Embracing Jakarta Muslim Fashion Week performances in November 2021 at Aquatic Gelora Bung Karno (GBK), Jakarta, and Road to Jakarta Muslim Fashion Week with 45 finalists Puteri Indonesia and Mustika Ratu in May 2022 at Gandaria City, Jakarta.

Mustika Ratu collaborated with Indonesian designers to beautify the models at the JMFW show.

This proves Mustika Ratu’s commitment and consistency to continue to support the Indonesian Muslim fashion industry which is closely related to the beauty industry.

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Director of PT Mustika Ratu Tbk, Kusuma Ida Anjani said, ” JMFW’s models will be made up by the Mustika Ratu Makeup artist team using Beauty Queen Series.

Combined with hijab fashion collections from various designers who focus on Indonesian diversity through Muslim clothing.”

“Beauty Queen series Mustika Ratu cosmetics are made from natural ingredients moringa seed extract which contains high antioxidants. Also, Vitamin E wards off free radicals, increase collagen production to reduce fine wrinkles, and help treat youthful skin on the face so that JMFW models look beautiful with healthy skin,” he explained.

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The JMFW is a strong synergy between the muslim fashion industry and Mustika Ratu cosmetics that contributes greatly to realizing Indonesia’s ideals to become the world’s largest halal product-producing country.

In addition, it can also realize Indonesia’s ideals as the mecca of World muslim fashion in 2024. JMFW is present not only to promote fashion products but also to lift the potential of Indonesian cosmetic products.

“The synergy of Mustika Ratu and Puteri Indonesia 202 in line with the government’s program Global Halal Hub in 2024.

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All Mustika Ratu cosmetic products utilize ingredients of Indonesian nature, are processed through international standards, and have been certified halal.

This confirms Mustika Ratu’s identity as a makeup brand icon that supports beauty and fashion, as part of the halal lifestyle,” she explained.

In the world of fashion, cosmetic products are an inseparable part. Of course, facing the global market, Mustika Ratu halal cosmetic products will attract the world market.

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“In addition to being a large halal cosmetics industry in the country, Mustika Ratu has also exported to several Middle Eastern countries, including to Iraq.

This product fits the muslim market. Moreover, cosmetics with fashion are inseparable. So it is very suitable if fashionable muslim fashion is coupled with safe, healthy, and halal cosmetics,” said Kusuma Ida Anjani.

“Mustika Ratu continues to strive to present products that are in accordance with the market from within and outside the country with guaranteed halal. We also have quality natural raw materials.

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So the natural ingredients we use are very suitable for use by consumers in various countries. We are very confident that Mustika Ratu products are safe for use by domestic and foreign consumers,” he continued.

Chairman of the Association of Companies and the Indonesian Cosmetics Association (PPAK), Solihin Sofian added, ”Indonesia can become a halal cosmetics industry in the world. Our muslim population is the largest in the world.

This is because our good natural resources and the existence of a pandemic teach us to return to nature.***

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