Global Halal Hub with MRAT, Jakarta – PT Mustika Ratu Tbk (MRAT) cooperates with Yayasan Sinergi Global Halal Indonesia. The cooperation was marked by the signing of a Memorandum of Understanding on partnership in the Global Halal Hub Program.

Represented by President Director of PT Mustika Ratu Tbk (MRAT), Bingar Egidius Situmorang, and Chairman of Yayasan Sinergi Global Halal Indonesia, Dhika Yudhistira Ghozaly. The signing took place at Graha Mustika Ratu, Jakarta, Wednesday (29/06/2022).

President Director of PT Mustika Ratu Tbk (MRAT), Bingar Egidius Situmorang said, “the cooperation between Yayasan Sinergi Global Halal Indonesia and MRAT is a strategic step in accelerating the implementation of the Global Halal Hub.

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In accordance with the Sharia Economic Masterplan 2019-2024 in realizing Indonesia as a World Halal producer according to the government. As a pioneer and a big player in the halal industry, especially halal cosmetics, we are ready to play an active role in the global Halal Hub ecosystem,” he said.

Mustika Ratu is still actively exporting to 29 countries. Participation in the Global Halal Hub ecosystem is an appreciation for the existence of MRAT in the halal industry ecosystem in Indonesia, “ added Bingar.

The Global Halal Hub is one of the steps to support national economic recovery. The existence of the Global Halal Hub can push Indonesian halal products to the global market through four strategies and synergies.

E-commerce competency, product and packaging quality improvement, global marketplace, and offline networking to business actors are the pillars of its strategy.

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Based on Indonesia Halal Market Report in 2021/2022, Indonesia is the largest halal consumer market in the world. With the consumption value of halal products reaching 184 billion US dollars in 2020. Meanwhile, the export value of Indonesian halal products reached US$ 8 billion.

From the data above we have only been consumers of halal products. With advantages such as population and halal products, of course, Indonesia potential to become a world producer of halal products. (Ministry of industry).

Global Halal Hub with MRAT Cooperates

This collaboration with Global Halal Hub includes cooperation related to activities on products, MSMEs, and women entrepreneurs in Indonesia. Then entrepreneurship training and mentoring, as well as competency certification. Mentoring for improving women entrepreneur capabilities through digital marketing and social media training and mentoring for product development. Either product development and preparation of halal legality for local products that get opportunities for local and global marketing. Also, approval to include export achievements as a result of joint performance in the Global Halal Hub program ecosystem. In terms of financing the joint program and the development of SMEs becoming suppliers of the Mustika Ratu.

Dhika Yudhistira Ghozaly said the GHH ecosystem is able to synergize stakeholders to bring halal products and MSMEs globally. For example integrating platforms from product curation, quality, training and mentoring, and program monitoring. Also branding and packaging, legality and certification, and marketing, both locally and globally.

“So, the presence of the global Halal Hub ecosystem can synergize various parties and bring Indonesian halal MSME products to the global market,” said Dhika.***