RAENA Will Distribute Mustika Ratu's Product Over 300 Thousand Reseller

RAENA Will Distribute Mustika Ratu’s Product Through 300 Thousand Reseller

RAENA, Jakarta – PT Mustika Ratu Tbk (MRAT) continues to expand its business network through business partners.

MRAT cooperates with PT Raena Ruma Indonesia (RAENA) after successfully signing trade contracts with five countries, namely, the United States, Australia, Japan, UAE and Saudi Arabia.

This cooperation which has a leading beauty product reseller and dropshipper platform in Indonesia.

RAENA, provides more than 1000 products, ranging from skincare, bodycare, haircare, and makeup from more than 250 well-known local and international brands at affordable prices.

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RAENA through more than 300,000 resellers owned by supporting the community to start a beauty business venture.

MRAT cooperation will certainly increase business development to meet the challenges and expand the market of cosmetics, herbal medicine and health in the country.

This collaboration began with the signing of a Memorandum of Understanding (MoU) by the Director of PT Mustika Ratu Tbk (MRAT), Kusuma Ida Anjani and AVP Local Supply PT Raena Ruma Indonesia (RAENA), Denny Adrianto in conjunction with The Jakarta Muslim Fashion Week (JMFW) 2023 and Trade Expo Indonesia (TEI) at Hall 3 ICE BSD, Tangerang Banten, Saturday (22/10/2022).

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In the MoU, the agreement includes sale and distribution of decorative and personal care product. Also other products owned by MRAT using a platform managed by RAENA.

Kusuma Ida Anjani as Director of PT Mustika Ratu Tbk said it’s a step to facilitate and closer to consumers.

“Raena’s distribution network is able to provide convenience for customers to obtain various Mustika Ratu products quickly through the platform managed by RAENA,” said Kusuma Anjani.

Read Also: JMFW 2023: Mustika Ratu’s Support for Sustainable Muslim Fashion Ecosystem

RAENA partners with brands and helps to reach customers, such as  current collaboration with Mustika Ratu.

Denny Adrianto, AVP Local Supply RAENA said, “RAENA welcomes the collaboration with Mustika Ratu. Mustika Ratu has been a pioneer for beauty, health and wellness products in Indonesia.

“This partnership is instrumental in achieving our vision of providing high-quality brands for resellers and strengthening our brand portfolio.

Read Also: Trade Expo Indonesia, MRAT Wins US$ 2 Million Trade Contract

We encourage our resellers to get exclusive pre-orders of 10 new variants of Lipcream Beauty Queen in RAENA. We hope this collaboration can support Mustika Ratu to expand its products in the Indonesian cosmetics market,” said Denny.

Mustika Ratu has high quality products that are processed with modern technology. It contain ingredients used from Indonesian nature that are guaranteed safe, healthy and halal.

“For 47 years, Mustika Ratu has emerged as a consistent and experienced company in processing natural ingredients into high-quality products. Mustika Ratu is a pioneer in the beauty and health industry in Indonesia,”said Kusuma Anjani.

Read Also: JMFW 2023, Visitors Interested in Mustika Ratu Halal Products

Currently Mustika Ratu products have been received by consumers from 34 countries in the world. It will continue to expand to several other countries.***

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