Strengthen Distribution – Jakarta, PT Mustika Ratu Tbk (MRAT) has again expanded its reach and strengthened the distribution and marketing of products with digital awareness in the online world through a collaboration conducted with GudangAda, one of the largest Business to Business (B2B) e-commerce that connects all MSME actors through technology solutions.
This collaboration was marked by the signing of a cooperation agreement by President Director MRAT Bingar Egidius Situmorang and Chief Commercial Officer (COO) GudangAda, Budianto Hariadi, at Graha Mustika Ratu, Jakarta (23/3).
Mustika Ratu supported by GudangAda’s technology and connected more than 750,000 users, especially MSME in more than 500 cities in Indonesia.
President Director of PT Mustika Ratu, Tbk, Bingar Egidius Situmorang, said the development of e-commerce is really rapid in Indonesia. This makes it sure it is able to develop a business that will benefit customers.
This cooperation can make it easier for customers to obtain Mustika Ratu products faster. Marketing through online channels with competitive and transparent prices would be obtained by consumers.
“With the cooperation of Mustika Ratu and GudangAda, so we expected that our products distribute more evenly. Our products can also be found in many stores, making it easier to get consumers, ” said Bingar Egidius.
With the technology owned by existing warehouses, shopping for Mustika Ratu product needs becomes faster, safer, and easier. This helps small and Medium Enterprises (SMEs) as well as market needs for fulfillment in large quantities.
Digital platforms and ecosystems are growing and mushrooming with their own differentiation. As a result, Mustika Ratu will continue to establish synergies and strategic partnerships and will expand distribution.
“This collaboration can encourage and distribution of Mustika Ratu products more widely to all cities in Indonesia,” said, Budianto Hariadi.
The collaboration with Mustika Ratu is GudangAda’s ongoing commitment to bring a one-stop solution for all supply chain players.
Mustika Ratu can take this advantage to expand its market up to tier 3 cities where GudangAda services are located.***