Jamu, superior product typical of the Indonesian nation became a commodity that raises the prestige of jamu in global.
The Ministry of Cooperatives and SMEs (KemenkopUKM) has entrusted Mustika Ratu known as the pioneer of the herbal producer in Indonesia, to take advantage of the MotoGP event as a means of promotion within Pertamina Mandalika International Street Circuit.
“This cooperation is not only bridging the needs of the MotoGP community but also strengthen the Indonesian tourism ecosystem,” said Kusuma Ida Anjani, director of MRAT.
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The same thing was conveyed by the President Director of MRAT, Bingar Egidius Situmorang. “I’m glad that Jamu RTD Mustika Ratu, participated in the prestigious world class event in the of MotoGP. Herbal medicine RTD is an innovative herbal medicine that uses the first Ultra High Technology (UHT) in Indonesia.
“We really appreciate the trust and support from the Ministry of Cooperatives and SMEs that promote authentic Indonesian products. Jamu RTD Mustika Ratu is believed to be one of the herbal beverage in international events,” he said.
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Appreciation was also conveyed by Garuda Indonesia’s Director of Service, Business Development, and IT, Ade R Susardi. “The presence of Jamu Ready to Drink Mustika Ratu is expected to bring a more memorable flight experience for passengers and increase the trust and interest of the public using air transportation modes with Garuda Indonesia,” he said.
Jamu Ready to Drink Mustika Ratu or # JamuJamanNow has 3 flavors including Sour Sugar, saffron-colored rice (Beras Kencur) and Sour Turmeric. Jamu RTD Mustika Ratu became a tourist dish during the flight from Jakarta to Mandalika with Garuda Indonesia to watch the MotoGP race on March 17-20, 2022.***