Jakarta – Mustika Ratu (MRAT) to be official make-up and hijab do on the show Embracing Jakarta Muslim Fashion Week 2021 (JMFW). This is a collaboration between the Ministry of Trade of INDONESIA together with the chamber of Commerce and Industry (KADIN), which took place at the Stadium Aquatic Gelora Bung Karno, Jakarta, Thursday (18/11/2021).

“Fashion Muslim Indonesia has great potential to compete in the global market. Indonesia has a variety of designs with the hallmark of cultural displays wastra Indonesia like batik, weaving, border, and jewelry, including the industry of cosmetics and halal beauty that supports the fashion Muslim Indonesia,“ said the Deputy Chairman of the Committee on the Promotion of Fashion Muslim National, Anne Patricia Sutanto.

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PT Mustika Ratu Tbk (MRAT) as the pioneer and manufacturer of halal cosmetics collaborate with the designers to beautify the model in the event JMFW. Commitment and consistency in support of the fashion industry which is closely related to the beauty industry were indicated by the MRAT.

Director of PT Mustika Ratu Tbk (MRAT), Kusuma Ida Anjani explain the theme of the makeup model JMFW collaborating with a collection of fashion hijab from a variety of designers who focus on the diversity of Indonesia through Muslim fashion.

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“The model JMFW makeup by makeup Gorgeous In Glow Out, that puts style natural makeup and healthy-looking skin with the use of the products Beauty Queen Gorgeous Glow Series namely primary and cushion as well as accentuate the eye makeup that is eyeliner, shimmer eyeshadow, and mascara,” she said.

Makeup Gorgeous In Glow Out also shows the beauty of the plenary, with the care of the beauty outside and the inside to support the Indonesian women to love and dare to express their own beauty.

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Kusuma Ida Anjani said that the Beauty Queen is made from natural ingredients and contains antioxidants to make the JMFW model look beautiful with healthy skin.

“Moringa Seed Extract is the extract of the leaves of moringa seeds contain high antioxidant, vitamin E is effective to ward off free radicals, boosts collagen production to reduce fine wrinkles and help care for the youthfulness of the skin of the face,” he said.

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Makeup Director JMFW, Qiqi Franky said, “the Beauty Queen Gorgeous Glow Series are very suitable for Indonesian women. In addition to containing the elements of vitamin E which is good for nourishing the skin of the face is also easy to be applied and the results are long-lasting.

The color choice is very suitable to be applied to women who have diverse skin colors and your face will look more glowing and flawless, a very pretty model for JMFW,” said Qiqi.

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Gorgeous Glow Cushion consists of a choice of three shades that is Fair, Nude, and Light Caramel with natural active ingredients such as Moringa Seed Extract as antioxidant ingredients, Witch Hazel Extract, and Licorice Extract (cinnamon). Meanwhile, the Gorgeous Glow Poreless Primer contains natural active ingredients such as Moringa Seed Extract as antioxidant ingredients, Licorice Extract and Centella Asiatica.

All products Mustika Ratu has been tested by empirical studies and proven to be effective in maintaining the beauty and health of the skin are made from materials selection of natural and manufactured with the manufacturing standards such as the international ISO 9001, ISO 4001, GMP, and Halal Assurance System.

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Kusuma Ida Anjani added, “Mustika Ratu and the Puteri Indonesia also displays Puteri Indonesia 2020 Ayu Maulida Daughter as a model on the second parade and also supports massively in social media in order to promote and support the Embracing JMFW 2021 Show this year.

Includes Ready to Drink Herbs (RTD), Sugar Acids, Turmeric Acid and Rice Powder to the model, the committee and guests as a health drink and delicious fresh as well as containing packages Immune Booster that is beneficial to boost the immune system and prevent the virus,” he said.