Mustika Ratu Presents Puteri Indonesia, Solo – PT Mustika Ratu Tbk participated in the International Wellness Tourism Conference & Festival (IWTCF) – G20 which took place on August 5-7, 2022 in Solo, Central Java.
IWTCF is a fitness tourism event held by the Ministry of Tourism and Creative Economy. This event combines three concepts, namely Conference, Workshop, and Exhibition which presents more than 30 speakers.
The speakers came from G20 member countries, ASEAN, including Indonesia. A variety of interesting events were presented by Mustika Ratu in support of the IWTCF 2022 event.
Featuring a series of activities in the form of exhibitions, workshops, panel discussions, Jejamu Barista Show, and Jamu Cooking Show.
On the second day of the IWTCF series of events, Mustika Ratu together with the Herbal Entrepreneurs Association (GP Jamu) held a panel discussion on the theme of Wellness and Health Tourism.
Presenting experts such as Thomas Hartono, Arief Eka Wardana, Kusuma Ida Anjani, Edward Basilianus, Victor s Ringoringo, and Greesty F Swandany.
Mustika Ratu Presents Puteri Indonesia
Together with Chef Rahmat from Sheraton Mustika Yogyakarta Resort & Spa Hotel and Puteri Indonesia Lingkungan 2022, Cindy May McGuire and Puteri Indonesia Persahabatan 2022, Catherine Widya Putri Stumer.
President Director of PT Mustika Ratu Tbk, Bingar Egidius Situmorang in his speech said many recipes of drinks and traditional healthy foods that come from Solo.
It includes health drink recipes derived from the cultural heritage of the Palace of Surakarta.
The selection of Solo as the host of the 2022 ITCWF 2022 is suitable as a launching place in accordance with the city’s tagline. Solo knowned as “Solo Wellness City, City of Java Wellness.
“A daughter of Surakarta palace descent who is also the founder of PT Mustika Ratu Tbk, DR. BRA.Mooryati managed to dig up and process Indonesian plants into herbal medicine and cosmetics. All of them she wrote in the book Nature Health Resources are widely used for research.
Since 1975, Mrs. DR. BRA. Mooryati Soedibyo already uses and utilizes typical Indonesian plants in dispensing herbal medicine for treatment, disease prevention, beauty treatments, and body fitness,” said Bingar Egidius.
As technology advances and innovation, Mustika Ratu packs medicinal plants into ready to Drink (RTD) herbal drinks.
Packaged in a modern and practical, healthy, fresh, nutritious, and halal with variants of sour sugar, sour turmeric, and Kencur Rice.
Jamu processed with Ultra High Technology (UHT) makes it the first herbal medicine in Indonesia produced through modern technology. Able to produce herbs that are safe for consumption by children to adults.
Another innovation is the jejamu drink by Mustika Ratu. Herbal drinks in fresh packaging can be enjoyed directly by consumers.
Jejamu comes with lemongrass red ginger, tamarind turmeric, Temulawak Latte, Coco Pandan Latte, and Golden Tumeric Latte.
In addition to its fresh and delicious taste, Jejamu can also increase stamina and maintain a healthy body.
“Mustika Ratu also developed Jamunomics, which is the concept of developing modern herbal medicine end to end from upstream to downstream that can provide benefits from all aspects.
In this concept, PT. Mustika Ratu, Tbk takes products from local farmers in order to contribute to the welfare of farmers and reduce imports of raw materials.
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In addition to the farmers, PT. Mustika Ratu, Tbk also involves micro, small, and medium enterprises (MSMEs). For example, a drink shop that specializes in herbal medicine will continue to be accommodated by Mustika Ratu. We do this so that the herbal industry and all drivers in it can continue to grow,” said Bingar Egidius.
Through the optimization of fitness tourism, Mustika Ratu products can be top of mind for domestic and foreign tourists.
Wellness tourism is the key to the recovery of Tourism and the creative economy which is projected to be the driver of the global economy.***