closer to consumer

Closer to Consumers, PT Mustika Ratu Tbk and Hypermart Present Miss Universe 2021 and Puteri Indonesia 2022

Closer to Consumers – Jakarta, As a form of getting closer to consumers and spreading the spirit of domestic products, Mustika Ratu and Hypermart officially presented Miss Universe 2021. Harnaaz Sandhu, and Puteri Indonesia 2022, Laksmi Shari De Neefe Suardana presented at Hypermart Cyberpark Lippo Karawaci (30/05).

Chief of Marketing PT Mustika Ratu Tbk, Reza Dien Novita said, ” both PT Mustika Ratu Tbk and Hypermart, both have a passion for developing local products in the country, so the output is made by the locals and loved by the locals too.

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“One of the reasons we present the two queens here is also a form of our efforts in getting closer to consumers. To spread the spirit of domestic products, especially in the cosmetic industry. Through external and internal body care with natural ingredients from Mustika Ratu, such as Olive Oil, skincare brightening Bengkoang Series with Brand Ambassador Mawar de Jongh, as well as herbal slimming Tea bags. “Hypermart also supports the campaign program “Made by the local & love by the locals too” with more than 100 stores throughout Indonesia from Binjai to Papua. Hypermart also cooperates / partnerships with MSMEs. There are 650 MSMEs suppliers who have cooperated. We provide training in terms of quality, packaging, and supply continuously. Not to be left behind in providing space to market MSME products in our store, with the hope that MSMEs can develop with modern trade.” he added ”
Sales Director of Pt Mustika Ratu Tbk, Nanang Hernawan said, ” We have made various plans with Hypermart. With the hope that this domestic product can be distributed well and can even inspire other domestic products.”

PT Mustika Ratu Tbk continues to expand both in the domestic and international markets, in order to be accessible to all consumers in Indonesia. Especially olive oil, brightening jicama Series, and Slimming Tea that will continue to be escorted distribution path. “Stay tuned for various online and offline activations like this from us next with Hypermart.” he added ”

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The first to set foot in Indonesia, Miss Universe 2021, Harnaaz Sandhu, said that Indonesians are kind and friendly. “Here I find a lot of potential Indonesian women are smart, unique, and inspiring. During this time, I have followed the treatment of the body inside and out, including drinking herbal medicine.”

The company releases its favorite products such as olive oil, jicama Cream Mask, and Slimming Tea. Products from Mustika Ratu is a product that I trust because it is made from natural ingredients that are safe and have many benefits. Olive oil and Brightening Cream Mask Bengkoang are already Me and my family uses them. Slimming Tea that is routinely drunk every day starting from pra-quarantine, quarantine. Now it helps me to be able to undergo activities as a princess of Indonesia.”

Mustika Ratu Brightening Bengkoang Series is a complete skincare choice of Mawar Eva de Jongh & Puteri Indonesia 2022 Laksmi Shari De Neefe Suardana consisting of 2 in1 Cleanser & Toner, Facial Wash, Cream & Powder Mask, and Moisturizer. So, no need to bother anymore to look for different skincare products because in the brightening Bengkoang Series all your skin needs can be realized according to its tagline, namely ‘instantly bright & Glowing, instantly so Amazing” even since the first use.

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Olive oil Mustika Queen with a touch of magic can provide many benefits for the beauty of the body. In addition to moisturizing and softening the skin, it’s Aromatic essential Jasmine & Rose Oil can provide a calming effect. Mojokeling secret herbs and spices that are derived can promote blood circulation. Also as an antioxidant as well as rejuvenate the skin to prevent the signs of premature aging.

With a non-sticky texture, quickly absorbs and blends into the skin and removes waterproof makeup. With the magic touch of Mustika Ratu Olive Oil, self-care is now easier. Slimming Tea from Mustika Ratu is not an ordinary green tea. Slimming Tea is made from selected green tea, Dutch teak leaves, tight bark, fennel fruit, and turmeric. Because it is made from natural ingredients, slimming tea Mustika Ratu green tea is safe, halal, and certified BPOM.

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Consume slimming Tea from Mustika Ratu regularly 2-3 times a day tested to reduce body fat and slimming. Slimming tea from Mustika Ratu in addition to having an original variant, also has a variant of Honey & Lime which has a double strength function, and a soursop variant that not only contains soursop leaf extract, but also Dutch teak leaves, kemuning leaves, sour cream, and cinnamon.
Laksmi said, ” continue to support local products made in Indonesia by loving and using Indonesian products.

“The hope is that Puteri Indonesia can be a representation of Indonesia. Introduce and inspire domestic products to compete with global products. Likewise, with Hypermart, it is hoped that we can continue to cooperate and collaborate in achieving these outputs.”close Reza Dien.***

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