Jakarta – Herbal medicine, health and cosmetic company PT Mustika Ratu Tbk (MRAT) revealed that the demand for health supplement products has continued to increase since last year’s pandemic. This can be seen in the significant growth in MRAT sales in the Health product line, to Rp 59.48 billion in 2020, and this has increased considerably compared to 2019 which was Rp 601 million.

Since Mustika Ratu Health products containing natural ingredients and beneficial for health have begun to be sought after by many Indonesian people, MRAT has taken a strategic step by forming two divisions to optimize distribution and sales development.

PT Sinarmas Distribution Nusantara (SDN) will participate in distributing the superior Herbal and Health products of PT Mustika Ratu Tbk (MRAT), which is stated in the Distribution Cooperation agreement. PT Sinarmas Distribution Nusantara is a national distribution company that has 35 branches and 80 sub-distributors throughout Indonesia, and has 330,000 distribution points

The agreement was signed by President Director of PT Mustika Ratu Tbk (MRAT) Bingar Egidius Situmorang and CEO of PT Sinarmas Distribution Nusantara (SDN), Harsanto, Monday, June 28, 2021, and officially launched on Thursday, July 1, 2021 in Jakarta.

President Director of PT Mustika Ratu Tbk (MRAT), Bingar Egidius Situmorang explained that “This collaboration will be a strong synergy. SDN is a company that has a good reputation and extensive marketing network and experience. This collaboration begins with distribution in the island of Java, for healthcare products, herbs and Mustika Ratu Health drinks,” he said.

“The opportunity for the herbal industry sector will continue to increase both nationally and globally, Mustika Ratu has superior health products, herbs and health drinks that are desperately needed by the community during the current pandemic. Through the right distribution network and a strong team, we are confident that we will provide maximum results,” said PT Sinarmas Distribution Nusantara Sales Director, Mohk Asrul Akhdi.

With Herbamuno+ MRAT products successfully increasing net sales in Health Products by 104% in the 2021 quarter, we believe that the business prospects in the healthcare and herbal medicine product lines will continue to grow this year,” said Finance Director of PT Mustika Ratu Tbk (MRAT), Jodi Andrea Suryokusumo.

Herbamuno+ is a product that helps boost the body’s immune system, or an immunomodulator made from natural herbal ingredients, namely Green chireta, Licorice, Gale of the wind, Small Ginger, Cashew Nut Leaf. This product has been officially registered with BPOM, is halal and has been tested for its efficacy.

President Commissioner of PT Mustika Ratu Tbk (MRAT), Ir. Djoko Ramiadji, MSc said that Mustika Ratu’s superior products are in accordance with the vision of the founder, Mrs. DR.Hj BRA Mooryati Soedibyo, SS, M.Hum, namely “Memayu Hayuning Buwana” which means to beautify and nourish the world , so Mustika Ratu will always consistent in developing products that come from nature and with high efficacy.