Jakarta – PT Mustika Ratu Tbk (MRAT), a leading natural cosmetics company in Indonesia, has launched a marketing strategy to strengthen the hair care market.

Mustika Ratu increases public awareness of the Hair Care Series through a unique branding program that utilizes KRL as the main media. This Product branding itself is carried out from 1 to 31 December 2024,

PT Mustika Ratu Tbk (MRAT) carries out product branding of the Mustika Ratu Hair Care Series in all women’s carriages of KRL Jabodetabek.

Targeting Commuters, PT Mustika Ratu Tbk (MRAT) Strengthens Brand Awareness, This is What it Looks Like

Mustika Ratu installed the iconic neon box at Sudirman Jakarta Station which is the location with the highest passenger traffic in Jabodetabek.

President Director of PT Mustika Ratu Tbk (MRAT), Bingar Egidius Situmorang said, “as a company that has existed for more than four decades, we continue to innovate to meet the needs of the Indonesian people. This reflects our commitment to bring superior products closer to consumers by leveraging effective and relevant platforms.”

This strategic move aims to increase sales of the Mustika Ratu Hair Care Series and strengthen the company’s position in the industry. Aim for KRL passengers, PT Mustika Ratu Tbk (MRAT) makes a unique and creative campaign

PT Mustika Ratu Tbk (MRAT) is optimistic that the increase in brand equity will ultimately have an impact on increasing the company’s financial performance. The company develops strategies to provide added value to shareholders through innovative and market-oriented business approaches.

PT Mustika Ratu Tbk (MRAT) continues to be committed to providing high quality products that suit the needs and preferences of consumers. Through this campaign, the company will be increasingly recognized as a local brand that is able to compete nationally and globally.

PT Mustika Ratu Tbk (MRAT) is a leading cosmetics and personal care company in Indonesia that was established in 1975. Based on local wisdom and Indonesian cultural heritage, Mustika Ratu offers a variety of quality products, ranging from cosmetics, body care, to herbal-based health.

The company has been listed on the Indonesia Stock Exchange since 1995 and continues to be committed to providing the best for consumers and shareholders.**