Tangerang – In order to preserve the culture of drinking herbal medicine as the health heritage of the archipelago, PT Mustika Ratu Tbk (MRAT) together with the Indonesian Ethowellness Health Association (PERKEWINDO) and UNICEF held a Story Telling Competition themed “Healthy Children of Indonesia with the tradition of drinking herbal medicine Nusantara” at Carstensz Mall BSD, Tangerang (8/12/24).

This activity aims to instill cultural values from an early age in the younger generation of Indonesia, especially in maintaining health through the tradition of drinking herbal medicine. The storytelling competition is open to children aged 7 to 17, divided into two age categories.

In addition, the event was enlivened with various interesting activities, such as Zumba Kids and talk shows about the benefits of herbal medicine.

Not to forget, a joint herbal drinking session is supported by ready-to-drink herbal products (RTD) Mustika Ratu Kencur Rice.

On this occasion, PT Mustika Ratu Tbk (MRAT) also introduced its latest innovative product, namely ice Cream Beras Kencur.

Mustika Ratu Presents Kencur Rice Ice Cream

This product is the first in Indonesia with a delicious kencur rice taste and rich benefits for health. Lifting the tagline #YangSehatBisaEnak, Kencur Rice Ice Cream is expected to change the perception of young people that in addition to healthy herbs also have a delicious taste.

Mustika Ratu’s Commitment to Innovation and Cultural Preservation

Director of PT Mustika Ratu Tbk, Kusuma Ida Anjani, said “ As a company rooted in tradition, we continue to innovate. With this activity, we hope the younger generation to know the benefits of herbal medicine. Jamu is part of Indonesian culture, modern lifestyle as well as natural health solutions.”

The cooperation between PT Mustika Ratu Tbk with PERKEWINDO and UNICEF is part of the company’s ongoing efforts to raise public awareness of the importance of herbal drinking culture. This activity reinforces the position of PT Mustika Ratu Tbk as an innovation leader in the natural beauty and health industry that prioritizes the preservation of local culture.

Through this activity, PT Mustika Ratu Tbk (MRAT) is optimistic that it can expand market penetration with innovative products such as Ready to Drink Beras Kencur and Beras Kencur Ice Cream.

This strategy is expected not only to increase consumer interest in modern herbal medicine products, but also to contribute positively to the company’s performance. As a company listed on the Indonesia Stock Exchange, PT Mustika Ratu Tbk (MRAT) is committed to continuing to provide added value to shareholders through strategic and innovative measures.**