Bingar Egidius Situmorang joined PT Mustika Ratu Tbk as President Director since June 2019. His arrival has strengthened Mustika Ratu in the increasingly competitive beauty industry. His capacity and track record speak for themselves, as he previously served as Head of Retail at Samsung Electronics and contributed to the growth of the brand’s market share, from the 3rd position in 2012 to the 1st in 2018. He also held numerous strategic positions that enabled him to contribute directly to the sales outcome at other renowned companies, such as Kraft Foods Group/Mondelez International and Procter & Gamble. He graduated with a Bachelor’s Degree in Civil Engineering from Universitas Katolik Parahyangan, Bandung, Indonesia, in 1989, and Master’s Degree in Marketing from PPM Graduate School of Management, Jakarta, Indonesia, in 1991 as the Top 3 Student.