Jakarta – PT Mustika Ratu Tbk (MRAT) in collaboration with the Puteri Indonesia Foundation (YPI), held the 28th National Audition for the Puteri Indonesia (PPI) election held at Graha Mustika Ratu, Jakarta, on Wednesday, February 12, 2025.
This activity is the initial stage of selecting the best finalists from all over Indonesia, who will compete in the grand final of the Puteri Indonesia 2025 election.
As the main sponsor, PT Mustika Ratu Tbk (MRAT) affirms its commitment to supporting the success of this event. PT Mustika Ratu Tbk affirms its corporate commitment not only to developing business in the cosmetics sector but also to supporting women’s empowerment.
As part of the strategic initiative, the company provides an actualization space to young women by supporting the development of their talents and skills, in order to strengthen the role of women in various fields.
PT Mustika Ratu Tbk Prepares Facilities for Participants
This leading company in cosmetics, herbal medicine, and health has prepared complete facilities to ensure that participants can perform optimally at every stage of the competition. The selection of finalists is carried out in stages, starting from the regional level to the national audition in Jakarta.
Several representatives from provinces such as South Sulawesi, West Nusa Tenggara, East Java, Banten, and Bangka Belitung have successfully advanced to the next stage, while participants from other provinces are still undergoing a national audition process.
The judging process was carried out by a jury consisting of figures and experts in their fields, including the chairman of the Advisory Board of the Puteri Indonesia Foundation, Putri Kus Wisnu Wardani; Chairman of the Puteri Indonesia election, Kusuma Ida Anjani; Vice Chairman of the Puteri Indonesia election, Mega Angkasa; and Chairman of the YPI organization, Kusumadewi.
The judges provide an objective and professional assessment, ensuring that the selection process is transparent and fair.
On the occasion, Putri Kus Wisnu Wardani emphasized the importance of thorough preparation for the participants, “optimal preparation, confidence, and the best performance are the main keys. No need to feel pressured, let everything flow naturally, and still be yourself,” he said.
Puteri Indonesia’s success in the international arena has proven a deep understanding of the aspects that need to be strengthened in order to improve competitiveness in the global arena.
MRAT Supports Puteri Indonesia National Audition 2025
This selection is an important momentum ahead of the quarantine stage and the grand final which is scheduled for May 2, 2025, where the winner will represent Indonesia in international beauty competitions such as Miss Supranational, Miss International, Miss Cosmo, and Miss Charm.
Carrying the theme “through the election of Puteri Indonesia, A Superior generation is formed to create jobs towards a prosperous Indonesia”, this event not only focuses on beauty aspects, but also as a strategic effort to print a young generation that is broad-minded, strong in character, and able to make a real contribution to the nation’s progress towards a Golden Indonesia 2045.
In an effort to bring healthy and natural beauty, Mustika Ratu presents The Beauty Queen Series, which has become a symbol of pride in the Indonesian women’s cosmetics industry.
This product is designed to support the performance of all Puteri Indonesia finalists through innovation and the best quality while confirming PT Mustika Ratu Tbk’s position as a pioneer in supporting women’s empowerment.
In line with the company’s vision, PT Mustika Ratu Tbk (MRAT) will continue to participate in various strategic activities that provide development opportunities, including support for the Puteri Indonesia 2025 election. This step is concrete proof of PT Mustika Ratu Tbk’s commitment to creating added value for women and Indonesian society as a whole.***