Bali – PT Mustika Ratu Tbk (MRAT), as a pioneer of the natural ingredient-based health industry (Jamu), also attended and fully supported the implementation of the 1st Jamu International Conference & Expo (JICE) initiated by the Indonesian Herbal Medicine Council (DJI).

This support is a form of Mustika Ratu’s commitment to continue to develop and promote Indonesia’s cultural wealth, especially herbal medicine.

Even the founder of PT Mustika Ratu Tbk, Mrs. DR. Hj. BRA. Mooryati Soedibyo has been widely known as the” Empu Jamu Indonesia ” thanks to her dedication to popularizing herbal medicine as part of the archipelago’s precious heritage.

Jamu International Conference & Expo: Mustika Ratu pushes Jamu as the world’s leading health product.

Mustika Ratu Encourages Herbal Medicine To Be A Superior Health Product

Vice Minister of Culture of the Republic of Indonesia, Giring Ganesha also attended and opened the 1st Jamu International Conference & Expo meeting or the first Jamu International Conference and Expo in Bali, Monday, December 16, 2024.

This meeting took place from December 16 to 18, 2024 at The Westin Resort Nusa Dua, Badung, and was attended by hundreds of participants from related ministries/institutions, entrepreneurs, and companies in the herbal medicine field in Indonesia.

During the opening ceremony, Vice Minister of Culture, Giring Ganesha also had time to enjoy herbal drinks Ready to Drink, and herbal ice cream produced by Mustika Ratu while reviewing the Mustika Ratu Booth.

At the Conference Forum, Associate R&D-Quality Director of PT Mustika Ratu Tbk (MRAT), Dewita Agus, became one of the keynote speakers with his presentation entitled “Jamu as a Royal Heritage from Surakarta Goes to the World & Innovating with Natural Ingredients.”

Director of PT Mustika Ratu Tbk (MRAT), Kusuma Ida Anjani said JICE is expected to be a collaboration platform to strengthen the position of herbal medicine as a superior health product on the world stage.

”Herbal medicine has the advantage of being rich in health benefits. With the combination of traditional science and modern research, herbal medicine has managed to attract the attention of the global market as an authentic natural health product. Mustika Ratu, for example, integrates the latest technology to improve the quality of its products, so that it can compete in the global market,“ she said.

As a series of JICE activities, to inspire the younger generation in preserving and promoting herbal medicine at the national and international level, the election of the Indonesian Herbal Ambassador was held on December 17, 2024.

PT Mustika Ratu Tbk (MRAT), together with Yayasan Puteri Indonesia, presented Puteri Indonesia 2023, Farhana Nariswari, and Dewita Agus from Mustika Ratu to be the final jury in determining the winner of Duta Jamu Indonesia 2024.

This activity is expected to introduce herbal medicine to the younger generation in a creative and innovative way so that herbal medicine remains relevant and in demand in the digital era.

Through this support, PT Mustika Ratu Tbk (MRAT) affirms its position as a leader in the herbal and beauty-based health industry in Indonesia. Active participation in the 1st Jamu International Conference & Expo reflects the company’s vision to continue to preserve tradition while innovating to bring Jammu to the world stage.**