Jakarta – PT Mustika Ratu Tbk (MRAT) participated in the Personal Care Technology Summit 2024 to demonstrate its commitment as a pioneer in the beauty industry. This prestigious event was held on December 5-6, 2024 at JS Luwansa Hotel, Jakarta.
In this event, director of PT Mustika Ratu Tbk (MRAT), Kusuma Ida Anjani, took part as one of the keynote speakers. In her presentation called “Unlocking the Potentials of Natural Ingredients for Health Care and Wellness”, she discussed the importance of natural ingredient-based innovation to address the needs of the increasingly sustainability-oriented beauty and health market.
“The global Personal Care, Beauty, and wellness market is currently undergoing a major transformation. Consumers want solutions that are clean, safe, and sustainable,” said Kusuma Ida Anjani, who is familiarly called Ajeng.
Personal Care Technology Summit 2024: MRAT Answer Challenges in Beauty and Wellness Industry
He explained that the concept of clean beauty emphasizes ther use of natural ingredients and environmentally friendly practices, from the procurement of raw materials to the production and packaging process.
Indonesia, with its rich biodiversity, has tremendous potential as a supplier of natural ingredients such as turmeric, moringa, coconut oil, and ginger. Natural ingredients that not only provide beauty benefits such as anti-aging, hydration, and soothing effects, but their supply also supports the empowerment of local communities.
Lucrative market opportunities
The global wellness industry recorded a value of USD 5.6 trillion in 2022. With a projected annual growth of 8.6%, it will reach USD 8.5 trillion by 2027. It is estimated that the global natural cosmetics market will grow to USD 24.02 billion by 2029. This represents a great opportunity for local players such as PT Mustika Ratu Tbk (MRAT) to continue to lead the market.
Continuous Innovation to Support Local Industries
PT Mustika Ratu Tbk (MRAT) utilizes the diversity of Indonesian herbal plants to lead the natural beauty industry. By combining traditional heritage and modern technology, the company that has ISO certification and a Good Manufacturing Process certificate on CPOTB continues to innovate to bring superior products.
Some time ago, PT Mustika Ratu launched Bengkoang Series Exclusive Bright Auto package products in tens of thousands of Indomaret outlets. PT Mustika Ratu Tbk (MRAT) was able to expand its international market reach, to 43 countries this year.
Collaboration with Indomaret and Marriot International Group further strengthens Mustika Ratu’s position in the global market.
“Globally, beauty and personal care is projected to grow from $ 227.30 billion in 2024 to $ 338.90 billion in 2029. Strategic collaboration is the key to driving sustainable growth, ” Ajeng said.
Taman Sari Royal Heritage Spa as a part of Mustika Ratu Group support wellness tourism di Indonesia. Taman Sari Royal Heritage Spa Franchise offers an exciting business opportunity in the beauty and wellness industry.
Taman Sari Royal Heritage Spa presents various advantages and support from PT Mustika Ratu, Tbk (MRAT). Carrying the concept of Javanese tradition-based treatments, Taman Sari offers a spa experience that is rich in local culture, using natural ingredients that have been tested.
This appeals to customers looking for an authentic experience. In addition to Indonesia, this franchise is also growing in international markets including in Belgium. With a strong business model and focus on sustainability, Taman Sari leverages domestic and international market opportunities, strengthening Indonesia’s position as one of the top global wellness destinations.
Commitment to a Sustainable Future
PT Mustika Ratu Tbk (MRAT) continues to focus on developing products based on natural ingredients with the concept of sustainability. With this strategy, the company not only meets the needs of a growing market but also strengthens its image as a pioneer of innovative local cosmetics and global competitiveness.**