Tangerang – PT Mustika Ratu Tbk (MRAT), a leading company in cosmetics, herbal medicine, and health products, supports the transformation of Indonesia’s digital economy.
MRAT presenting Bingar Egidius Situmorang, President Director of MRAT as one of the speakers at the prestigious E-Commerce Expo 2024.
The event organized by the Indonesian E-Commerce Association (idEA) and SIRCLO . It took the theme “Accelerating the Path Forward, Together” at the Indonesia Convention Exhibition (ICE), BSD, Tangerang.
In his presentation “Navigating the Indonesian market for Global Business Growth”, Bingar Egidius raised strategic issues related to opportunities. Also challenges faced by e-commerce players, especially in the context of Indonesian market development and global expansion.
“The digital economy will accelerate the transformation of economic sectors. With the adoption of digital technology, Indonesia’s productivity and competitiveness in the global market will increase. E-commerce also opens up inclusive financial access, allowing more businesses to get involved,” said Bingar.
MRAT Encourages Global Market Penetration Through The Use of Technology and Digital Platforms
The presence of MRAT is very important, considering that the company has successfully utilized e-commerce to drive sales and expand markets.
Bingar explained how MRAT has been collaborating with various stakeholders, to ensure an effective digital business strategy.
“We are focused on understanding the local market, government regulation, and proper market segmentation. As well as the integration of technologies such as social commerce for the expansion of product distribution,” he added.
As a company that has been operating for more than 45 years, MRAT continues to combine local wisdom with modern innovation.
The digital strategy implemented by MRAT through e-commerce allows the company to reach a wider audience. As well as increase the growth of its business in the global market.
” The e-commerce industry has proven to be able to move the wheels of business, providing security, convenience, and opportunities for people to participate in digital economic, ” said Bingar.
The e-Commerce Expo 2024 event brings more than 70 experts from various sectors. With the aim of creating strong synergies between e-commerce industry players in Indonesia.
Digital transformation is a key element to achieve Indonesia Digital Vision 2045 according SIRCLO’s CEO and founder Brian Marshall.
“Technology is a key pillar in accelerating the growth of Indonesia’s digital economy. The potential of the digital economy continues to grow, and collaboration between business will open up new opportunities,” said Marshal.
With e-commerce growth projected to reach 30.5 percent by 2024, Indonesia is predicted to be the country with the highest digital economic growth in the world.
E-Commerce Expo 2024 is an important platform to strengthen synergies between stakeholders and lift Indonesia’s digital economy to a global level.**
