Jakarta-PT Mustika Ratu Tbk (MRAT), a manufacturer of beauty, herbal and health products native to Indonesia halal and certified to international standards, attended the Indonesia Europe Business Forum (IEBF) 2024 event in Jakarta on Monday (7/10/24).
Through this event, the Ministry of Foreign Affairs is accelerating trade, tourism and investment projects in Indonesia and Europe.
PT Mustika Ratu Tbk (MRAT) successfully introduced its products and conducted business pitching in front of ambassadors, business leaders, and distinguished guests representing the Tourism, Culture, and hospitality industry clusters.
IEBF 2024: Mustika Ratu To Expand Its Reach in the European Market
President Director of PT Mustika Ratu Tbk (MRAT), Bingar Egidius Situmorang, said, “Mustika Ratu has achieved global achievements by being present in more than 40 countries and winning the Indonesian Halal Award (IHYA) 2023 for the Best Export Expansion category,” he said.
Mustika Ratu Seeks European Market Opportunities Through IEBF 2024.
He introduced the topic of Spa & Wellness in the forum to invite business and investment collaboration, and offered three areas of cooperation.
First, we expanded our spa outlets through co-ownership, franchising, management consulting, as well as merger and acquisition (M&A) opportunities for new investors.
Second, training and provision of resources for spa therapists and make-up artists through the LPPMS Training Center.
Third, the provision of hospitality industry supplies such as body care products, massage oils/creams, as well as towels and linens, in collaboration with local partners.
Indonesia Europe Business Forum (IEBF) 2024, Mustika Ratu Ready to Expand European Market
Bingar also expressed his optimism that Mustika Ratu products are ready to flood the European market. “Now people are getting smarter to make choices; they are more likely to choose products that are natural, healthy, safe, and environmentally friendly,” he added.
This is in line with Mustika Ratu’s commitment to delivering high quality products that are in line with current trends and consumer needs.
On this occasion, Ambassador Extraordinary and Plenipotentiary (LBBP) for Bulgaria concurrently Albania and North Macedonia, Iwan Bogananta, expressed his confidence in the prospects of the European market for Indonesian products.
From joint ventures and trade cooperation since 2022, Ambassador Iwan believes Indonesian products will flood Europe.
Mustika Ratu shows its commitment to continue to strengthen business collaboration between Indonesia and Europe and prove the quality and excellence of Indonesian products through participation in IEBF 2024.
The event encourages the acceleration of Trade, Tourism and investment projects that have a significant impact on both regions.**
