Jakarta, February 26, 2024 – PT Mustika Ratu Tbk (MRAT) and Yayasan Puteri Indonesia in collaboration with the Indonesia Stock Exchange (IDX) held a capital market investment introduction workshop for 45 Puteri Indonesia 2024 finalists on the IDX on Monday, February 26, 2024.
Kusuma Ida Anjani, Chairperson of the Puteri Indonesia 2024 election and director of MRAT, stressed the importance of this initiative, “We want the finalists to be knowledgeable figures, including in terms of stock investment, to play a more active role and be able to have a real positive impact on society and the country, especially as a catalyst and driving force for increasing literacy and financial inclusion in Indonesia.”
Technological innovation in the selection of Puteri Indonesia 2024
In the Puteri Indonesia election process this year, the Puteri Indonesia Foundation introduced a voting system that also utilizes the QRIS feature to be able to further optimize the Puteri Indonesia 2024 election process in real time.
This technology-based selection is part of a broader digitization initiative by the Mustika Ratu group in collaboration with Netzme Kreasi Indonesia, demonstrating their commitment to innovation and utilizing technological advances.
“Digitalization in this election process reflects our shift in the implementation of the latest technology, and this is only the beginning of the various initiatives we are planning,” said Bingar Egidius Situmorang, President Director of PT Mustika Ratu Tbk.
“We are committed to continuing to innovate and improve competitiveness amid the dynamic development of the cosmetics and herbal medicine industry in Indonesia. Optimization of the distribution network, the implementation of a comprehensive digitization platform, and the development of a loyalty system for partners are strategic steps to strengthen the business foundation and promote sustainable growth in the future. We are confident that this strategy can provide added value for stakeholders, including shareholders, employees, distribution partners, customers, and other business partners,” concluded Egi.
The program is designed to enhance the quality of the service and the quality of the service, as well as to improve the quality of the service and the quality of the service. (Loyal.ID) in addition to Netzme Kreasi Indonesia. This collaboration paves the way for platform digitization and monetization that will have a positive impact on the MRAT business ecosystem and other stakeholders.
“Partnership with Netzme and Loyal.ID it’s not just about the technology, but about how we can leverage it to create sustainable value and increase the involvement of distribution partners in our ecosystem and ultimately for our customers,” Egi said.
From the perspective of digitization and monetization, this collaboration is considered a significant breakthrough step. With a stronger business foundation and the implementation of a clear and measurable strategy, PT Mustika Ratu Tbk (MRAT) is optimistic that the initiatives launched and implemented will further strengthen the company’s existence as a leader in the leading cosmetics and herbal medicine industry in Indonesia.***
