Jakarta – PT Mustika Ratu Tbk (MRAT) and the DPP PERAN UMKM are collaborating. Each will promote herbal medicine as one of the cultural heritage of the Indonesian nation in order to prepare the golden generation 2045.
President Director of PT Mustika Ratu Tbk (MRAT) Bingar Egidius Situmorang and chairman of DPP PERAN UMKM Endy Setyo Lesmana signed a memorandum of understanding at Graha Mustika Ratu, Jl Gatot Subroto Jakarta,(17/12/2024).
Attended by Director of PT Mustika Ratu Tbk (MRAT) Jodi Andrea Suryokusumo and the Board of DPP PERAN UMKM, this collaboration is expected to make jamu increasingly known both in Indonesia and internationally. At the same time, supporting local economic growth through the cooperation of MSMEs, the private sector and the government.
PT Mustika Ratu Tbk (MRAT) and DPP the role of MSMEs in synergizing the National Movement to drink herbal
In his speech, Bingar said “Mustika Ratu consistently raised nutritious plants of Indonesia, one of which is Jamu ready-to-drink. With Tetrapak packaging, it allows this herbal medicine to be consumed practically and hygienically,” he said.
Endy Setyo Lesmana said” Through cooperation with Mustika Ratu, we are committed to grounding Indonesian herbal medicine as a cultural heritage. We also strive to empower the millennial generation to be the driving force in realizing a healthy and competitive golden generation. We are optimistic that this collaboration will have a positive impact on public health and the progress of micro-enterprises in the country,” he said.
MRAT and DPP role intensify herbal drink movement
Director of PT Mustika Ratu Tbk Jodi Andrea Suryokusumo said,” This cooperation is expected to optimize the great potential of role networks spread across various regions.”
With this collaboration, Mustika Ratu products can be more accessible to the public. It is expected to increase market penetration and strengthen Mustika Ratu as a leader in the local cosmetics industry, herbal medicine and health made from natural ingredients Indonesia.
Mustika Ratu Products Can Be Accessed More Easily By The Public
As a pioneer in this industry, PT Mustika Ratu Tbk (MRAT) utilizes the diversity of Indonesian herbs that are full of benefits. Combining modern knowledge and technology, the company with ISO certification and Good Manufacturing Process certificate of CPOTB continues to innovate to bring superior products of international quality.
Jamu Ready to Drink (RTD) PT Mustika Ratu Tbk has reached the international market, confirming that local products such as jamu have been successfully accepted by consumers. PT Mustika Ratu Tbk (MRAT) consistently develops products based on natural ingredients.
MRAT not only meets the needs of a dynamic market but also strengthens its image as a pioneer of innovative and quality local health drinks.**