Jakarta – In order to increase the distribution and availability of natural supporting products in medical channels such as pharmacies, drug stores, hospitals, and others, PT Mustika Ratu Tbk (MRAT) officially cooperates with PT United Dico Citas (UDC) as a distributor for medical channels.
This cooperation activity was marked by the guidelines for the implementation of the cooperation plan by the President Director of PT Mustika Ratu Tbk (MRAT), Bingar Egidius Situmorang, and Director of PT United Dico Citas, Andri Yulian, at Graha Mustika Ratu, Jakarta, on Tuesday, June 18, 2024.
Both parties agreed to increase sales of Mustika Ratu products distributed by PT United Dico Citas. President Director of PT Mustika Ratu Tbk (MRAT) Bingar Egidius Situmorang said this cooperation will support each other for Mustika Ratu and UDC, which will make Mustika Ratu products, especially in the health category, available on the channel.
“This is a channel that is also very important for Mustika Ratu because it has a prioritized product category, namely health products. We believe that UDC is the right partner to increase the wide distribution of Mustika Ratu in this health channel,” Bingar said.
Mustika Ratu herbal products have been known for a long time and are recognized for their quality both in Indonesia and in several countries in the world, such as Nigeria, Saudi Arabia, Malaysia, Singapore, Hong Kong, Taiwan, and others.
Products that are already known to consumers such as Pasak Buwono Ceng (stamina of adult men), Rapet Wanita (health of female organs), herbal medicine throughout (former childbirth), slimming tea, and others are in great demand by consumers in other countries.
With an extensive distribution network owned by PT United Dico Citas, PT Mustika Ratu Tbk (MRAT) is optimistic that it will increase its production in the medical segment so that it can develop consumers to get quality natural products with good efficiency.
This cooperation is expected to increase the availability of herbal products Mustika Ratu so easily accepted by consumers.
Director of PT United Dico Citas (UDC), Andri Yulian explained his expectations about being able to increase the distribution of several products from Mustika Ratu in the pharmaceutical channel.
Also, this complements the portfolio of UDC for products in the medical channel segment.
“I think Mustika Ratu products are very famous for their quality. And we hope that this cooperation will be able to achieve the goals set to hook a wider market, ” Andri said.
PT Mustika Ratu Tbk (MRAT) continues to innovate and develop the distribution of products that become natural for the local Indonesian and international markets and become the choice of consumers with good quality, halal, and healthy products.***