Jakarta – PT Mustika Ratu Tbk (MRAT), a leading company in the field of cosmetics, herbal medicine, and health, has once again expanded and strengthened the distribution and marketing of products through Business to Business (B2B) cooperation with Koperasi Tunas Insan Madani to work on a new sales channel that is direct to end users through an extensive network of cooperative members spread throughout Indonesia.

This strategic cooperation was marked by the signing of a memorandum of agreement by the president director of PT Mustika Ratu Tbk (MRAT), Bingar Egidius Situmorang, and the chairman of the Koperasi Tunas Insan Madani, Deddy Kusnadi at Graha Mustika Ratu, Jakarta, Monday, June 24, 2024.

In his speech, Bingar Egidius Situmorang stated, ” We are very enthusiastic about this cooperation because it allows PT Mustika Ratu Tbk (MRAT) to reach more consumers directly through the network owned by Koperasi Jasa Tunas Insan Madani. This is a strategic move to strengthen the distribution and marketing of our products, to be closer to consumers and better meet their needs.”

“We are confident that through this collaboration, we can provide greater benefits to consumers and cooperative members.”

Koperasi Jasa Tunas Insan Mandiri is a business entity established in 2020 and engaged in services and business. Currently, Koperasi Jasa Tunas Insan Mandiri has more than 32,000 members on across the island of Java.

Since its inception. Koperasi Jasa Tunas Insan Mandiri has been committed to becoming a forum for business development that can improve the welfare of its members so that it can contribute to improving the national economy.

Deddy Kusnadi explained, “Cooperation with PT Mustika Ratu Tbk is a great opportunity for our cooperative members to be able to improve the welfare of members, especially through the provision of cosmetic products and traditional herbs that are beneficial to Health, Fitness, and Beauty. We hope this partnership can run successfully and provide great benefits for all parties,“ said Deddy.

This collaboration aims to exploit the great potential of the network of Koperasi Jasa Tunas Insan Madani  members spread across various regions in Indonesia so that Mustika Ratu products can be more easily accessed by the wider community.

Utilizing this new sales channel is expected to increase market penetration and strengthen Mustika Ratu’s position as a leader in the local cosmetics, herbal, and health industries that use Indonesian natural ingredients.

PT Mustika Ratu Tbk (MRAT) is committed to continuing to innovate and improve the quality of products and services for customer satisfaction.

This cooperation with jasa Tunas Insan Madani Cooperative is one of the concrete manifestations of the development of the Mustika Ratu jamunomics ecosystem to encourage the economic progress of the people by the goals of the cooperative movement.***