Jakarta, PT Mustika Ratu Tbk (MRAT), a leading beauty and personal care company in Indonesia, is proud to establish strategic partnerships with leading Korean business partners.

This cooperation was marked by the signing of a cooperation script between the president director of PT Mustika Ratu Tbk (MRAT), Bingar Egidius Situmorang, and the executive team from  Korea which took place at Graha Mustika Ratu, Jakarta, on Wednesday, February 7, 2024.

This Korean partner is engaged in the distribution business of imported products from outside Korea and is also a digital marketing agency. Their main focus is to market Mustika Ratu products online and in retail stores.

Bingar Egidius Situmorang said “ It is a matter of pride that Mustika Ratu products from Indonesia are gaining acceptance and popularity in the Korean market. As a country that is a role model in the cosmetics and personal care industry, Korea provides new opportunities and challenges for Mustika Ratu in developing its products and quality.”

The Korean market, known for its strict quality standards for personal care products, presents a new challenge for Mustika Ratu.

Currently, products such as olive oil and Massage Oil, Body Butter and Scrub, Shower Gel, Beauty Soap, and whipped scrub from Mustika Ratu are well-received in the Korean market.

Bingar Egidius said, “Korea has high-quality standards for personal care products. Although it is a challenge, we see it as an opportunity to improve the quality of Mustika Ratu products globally to strengthen Mustika Ratu’s position as a provider of high-quality beauty and personal care products worldwide,“ he said.

This collaboration marks an important step for PT Mustika Ratu Tbk (MRAT) in its global expansion strategy, demonstrating the company’s commitment to providing quality beauty and personal care products to the international market.

With this cooperation, PT Mustika Ratu Tbk (MRAT) has increased its export destination to 41 countries and plans to continue to increase in 2024.

This move not only expands the geographical reach of Mustika Ratu’s products but also strengthens its position as a key player in the beauty and personal care industry in the international market.

This partnership provides a great opportunity for Mustika Ratu to achieve success in South Korea and bring its superior products to more global consumers.***