Jakarta – To increase business synergy, PT Mustika Ratu Tbk (MRAT) has collaborated with PT Pegadaian (Persero) to utilize products and services. This collaboration is carried out for mutually beneficial business development in improving the business fields of both parties.
This collaborative relationship begins with the signing of a Memorandum of Understanding by the President Director of PT Mustika Ratu Tbk (MRAT), Bingar Egidius Situmorang and the Deputy for Cirendeu Area Business of PT Pegadaian (Persero), Sucahya Prabawa Laksana at Graha Mustika Ratu, South Jakarta, on Wednesday (24 /03/21).
In the Memorandum of Understanding, several points of cooperation were agreed upon such as Marketing and sales of products and services between the two parties, Mustika Ratu’s superior products can be offered to Pegadaian employees and customers throughout Indonesia, conducting joint literacy and education events, as well as publications and other fields mutually agreed upon.
President Director of PT Mustika Ratu Tbk, Bingar Egidius Situmorang welcomed the collaboration between Mustika Ratu and Pegadaian. “Hopefully, this business synergy will provide beneficial benefits for both parties and also pave the way for broader cooperation in the future through creativity and business innovation for business sustainability in the future,” he said.
PT Mustika Ratu Tbk (MRAT) will continue to enhance cooperation with various parties to increase business development, innovation programs, and the agenda for implementing transformation.
Chief Financial Officer of PT Mustika Ratu Tbk (MRAT) Jodi Andrea Suryokusumo said that “The collaboration between Mustika Ratu and Pegadaian is a business synergy that will provide benefits in the form of facilities and financial services to Mustika Ratu employees to improve their welfare using Pegadaian products, such as gold investment and Hajj Savings. Pegadaian employees and partners will also be supported by Mustika Ratu products such as health supplements, Herbamuno+ to strengthen endurance, Jejamu by Mustika Ratu, and other superior products of Mustika Ratu.
This collaboration is also in line with the company’s commitment to continue to innovate and carry out a transformation agenda in facing the challenges of the cosmetics, herbal, and health markets both at home and abroad,” said Jodi.
The company was founded by DR.BRA. Mooryati Soedibyo started as an herbal medicine business that started in a home garage using natural ingredients from Indonesian plants and has now succeeded in penetrating the healthcare and personal care segments.
This success is of course supported by Mustika Ratu products which have been proven empirically and clinically to be very beneficial for health. Currently, Herbamuno+ products support the government to accelerate the handling of Covid-19, to strengthen endurance. Herbamuno+ contains 5 original selected herbs from Indonesia, namely Sambiloto, Sweet Root, Meniran, Ginger Emprit, and Cashew Leaves. The combination of these 5 herbs creates an optimal concoction and has benefits as an immunomodulator and has received a marketing license and a production permit from the BPOM and is in the process of clinical trials to become Phytopharmaca products as natural medicines that have scientifically proven safety and efficacy.
Meanwhile, Deputy for Cirendeu Area Business of PT Pegadaian (Persero), Sucahya Prabawa Laksana, explained, “We continue to establish business synergy and collaboration with all parties with the principle of sharing benefits so that the parties working together grow and develop in business. Moreover, Mustika Ratu is one of the nation’s best Consumers Good companies that have well-known and trusted products in the community. Of course, this will provide mutually beneficial business synergy between the two parties for now and in the future.