Press Release – Co-Branding Mustika Ratu (MRAT) with Omega Hotel Management (OHM)


PT Mustika Ratu Tbk (MRAT) continues to expand its marketing distribution and product promotion through co-branding to the hotel industry. One of the co-branding is with Omega Hotel Management (OHM) by providing health care products from Mustika Ratu for all hotels under OHM management.

This collaboration was carried out by signing a Memorandum of Understanding (MoU) between PT Mustika Ratu Tbk (MRAT) and OHM on Friday, 26th February 2021, at Cordela Hotel Senen, Jakarta. The signing was attended by President Director of PT Mustika Ratu Tbk (MRAT), Bingar Egidius Situmorang and Operational Director of OHM, Aswin B. Drajat.

President Director of PT Mustika Ratu Tbk (MRAT) Bingar Egidius Situmorang said that “Mustika Ratu is ready to support the operation of the hotel and tourism industry by strengthening the procedures for preventing COVID-19. The products we provide at OHM hotels are hygiene and health products to keep hotel guests and employees hygienic and protected from harmful bacteria and viruses. For instance, Olive Gel Sanitizer and Mustika Ratu Hand & Body Spray are our superior products that can keep the skin of our guests and hotel employees clean and healthy during this pandemic situation. We hope that in the future there will be many more Mustika Ratu products that are as competitive as international products provided in various public areas, especially in all OHM business units, for that we must love and use local products and be proud of any products made in Indonesia.

This cooperation is the beginning of a collaboration between the two local Indonesian brands, where all OHM-managed hotels will provide health products from the Mustika Ratu, starting with Hand Sanitizer products to be provided in OHM hotels as business partners who have strict health protocols for guests to prevent the spread of covid-19.

Furthermore, the Director of Operations of OHM, Aswin B. Drajat said, “All hotels managed by OHM, from the Grand Cordela, Cordela, Cordela Inn, Cordex to Alfa Resort brands, have always enforced strictly covid-19 prevention protocols, starting from the availability of hand sanitizers in various areas of the hotel, as well as temperature inspection procedures for employees and guests who enter the hotel area with an infra-red thermometer gun. All hotel employees are also required to wear masks and face shields, and regularly clean all available rooms and facilities. Particularly, for hygiene products such as hand sanitizers, as a local Indonesian brand, we also prioritize the use of local products, which quality and brand are no longer in doubt in the community, namely by using products from Mustika Ratu.

In the signing of this collaboration, OHM and Mustika Ratu provided a display of products that guests of Cordela Hotel Senen can try and buy, as well as the Jejamu by Mustika Ratu variant, which is a healthy drink that can maintain body immunity as it is very important to be paid attention to in this pandemic situation. All guests staying at all OHM hotels will also be given a choice of Indonesian healthy drinks for welcome drink at check-in, and this is also available in the breakfast menu.

In addition to healthy products and drinks, OHM-managed hotels also continue to follow government recommendations to prevent the spread of covid-19 through limiting space capacity for too large-scale events. The social distancing system is applied in various public areas in hotels such as restaurants, cafes, or meeting rooms. OHM hotels also provide touchless facilities, with a QR code menu that can be scanned via a smartphone, so that guests can be more hygienic in accessing the restaurant menu to the Directory of Service menu in each room.

Currently, 15 hotels managed by OHM have opened in Indonesia, starts from Bandung (Soekarno Hatta), Cirebon (Cipto Mangunkusumo), Puncak (Cisarua), Jakarta (Ancol and Senen), Medan (HM Yamin, AR. Hakim, Millennium ICT Center), Kuningan (Siliwangi), Yogyakarta (Malioboro), Pangkalpinang (Hamidah), Palembang (R. Sukamto), Pekanbaru (KH. Wahid Hasyim), Bengkulu (Jenderal Sudirman), and Sidoarjo (KH. Ali Mas’ud). Most of these OHM hotels have also received a CHSE (Clean, Health, Safety, Environment) certificate from the Indonesian Ministry of Tourism and Creative Economy, as a guarantee to tourists and the public that the products and services provided by the hotel have met cleanliness, health, and hygiene protocols, safety, and environmental sustainability.

Cordela Hotel Senen is one of the hotels managed by OHM, a unique hotel with a blend of Indonesian local culture in every corner of the building, products, and services. Located in a very strategic location in the center of business and shopping on Jl. Kramat Raya No. 102, Senen, Jakarta, this hotel has 120 rooms, including Deluxe, Deluxe Business, Executive and Suites and it has already implemented a very strict covid-19 prevention protocol.

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