Jakarta – Mustika Ratu (MRAT) won the Top Innovation Choice Award 2020 for Herbamuno+ Innovation “Combination of Science, Technology & Nature in 1 product to increase body immunity in the New Normal Era.” This award was received directly by Business Development & Innovation PT Mustika Ratu Tbk (MRAT), Kusuma Ida Anjani which was carried out virtually on Monday, November 30, 2020.

Not all brands are able to create innovation and be the first in their product or service category. Only a brand with a super creative Research & Development team can win the competition in this era of very tight business competition.

The Director of Business Development & Innovation of PT Mustika Ratu Tbk (MRAT), Kusuma Ida Anjani, explained that “Mustika Ratu creates innovations that can answer the health needs of the community and there is Herbamuno+ which combines science, technology & nature in one product and has received a distribution permit from BPOM RI.

This herbal supplement is made from a concoction of 5 natural Indonesian ingredients, namely Green chireta, Licorice, Gale of the wind, Small Ginger, Cashew Nut Leaf. The combination of these 5 natural ingredients creates an optimal blend and has the functions of anti-pain, anti-inflammatory, hepatoprotector, bronchodilator and gastroprotector. In addition, it is also useful to help relieve symptoms of fever, nausea, flatulence, dizziness, and coughing. And it turns out, the 5 natural ingredients contained in Herbamuno+ have been studied in the book Natural Sources of Health written by DR. BRA Mooryati Soedibyo, the Master of Herbal Medicine more than 20 years ago.”

Herbamuno+ products are simple and practical products, packaged in strips consisting of 4 caplets, where each caplet contains herbal plants with many benefits, including:

• Green chireta : Anti-virus, anti-inflammatory, analgesic, antipyretic
• Licorice : Anti-virus, anti-inflammatory, analgesic, expectorant, relieves cough and shortness of breath.
• Gale of the wind : Immunomodulator, hepatoprotector.
• Small Ginger : Overcome nausea, as immunomodulator and gastroprotector.
• Cashew Nut Leaf : Analgesics, anti-inflammatory, reduces diarrhea, bronchodilator

Kusuma Ida Anjani added, “Mustika Ratu believes that everything contained in Indonesian nature can provide goodness for humans. In the development and research of Herbamuno+ products, we combine the goodness of Indonesian nature and the latest technology and are supported by a solid innovation team, consisting of an internal Research & Development team and a New Product Development team which is a combination of the Pharmacist, Chemist, Microbiologist and Doctor professions. Mustika Ratu also cooperates with external parties consisting of multi-clinicians who are experts in their fields, “said Anjani.

Herbamuno+ has obtained a distribution permit from BPOM and is Halal certified by MUI. With affordable prices, Herbamuno+ is committed to participating in maintaining and increasing strong immunity so that Indonesian people are healthier, so they are ready to move, without worrying.

Herbamuno+ can be found online at Mustika Ratu Online Store or Mustika Ratu Official Store in your favorite online marketplace Shopee, Lazada, Tokopedia, Blibli.com, Bukalapak, Zalora. Herbamuno+ can also be purchased offline at Watsons, Kimia Farma, K24, and Alfamart.

Top Innovation Choice Award 2020 is an appreciation to companies for innovation achievements so that they are able to increase the spirit of healthy competition and encourage the spirit to perform better in the business world.

Chief Executive Officer of Tras n Co Indonesia & Founder of the Info Brand Group, Tri Raharjo said “The success of a brand in creating innovative and innovative ideas is not a simple and instant matter. He believes that innovation has gone through a long series of processes, ranging from market research, consumer demand surveys, competitor research to funding to perfect the series of processes to the point where this brilliant idea gives birth to superior innovation,” said Tri.

There are more than 200 product or service innovations created by companies or brands using the Desk Research method through media monitoring, social media monitoring and product profiles that refer to three aspects of the assessment, namely the Innovation Idea Aspect, innovation is judged to have or is based on the idea or idea behind it. companies in creating these innovations.

Then the Innovation Advantage Aspect, innovation is considered to have advantages that can provide added value to the company’s products or services and finally, Innovation Differentation Aspect, innovation is considered to have a novelty nature and can be a hallmark of the company’s products or services.

The Top Innovation Choice Award 2020 was given to PT Mustika Ratu Tbk for the Herbamuno+ product as the product with the selected innovation based on the survey results with a score above 70 points and included in the Top 100 Innovation Index.