Jakarta – Mustika Ratu’s role as an icon for Indonesian beauty brands is getting bigger. This year, Mustika Ratu is trusted to be the Official Makeup & Hairdo Partner at the 2021 Jakarta Fashion Week event on November 26-29, 2020. Mustika Ratu carries a makeup trend titled “Gorgeous In Glow Out” which emphasizes natural make-up styles and healthy looking skin by using New products from Beauty Queen Gorgeous Glow Series are primer and cushion and highlight eye makeup, namely eyeliner, eyeshadow shimmer and mascara.

Mustika Ratu through the “Gorgeous In Glow Out” makeup trend is committed to displaying a complete beauty, by providing external and internal beauty treatments. Mustika Ratu also strongly supports Indonesian women to love themselves more by daring to express their own beauty. It is undeniable that the beauty of every woman is unique and cannot be determined by one standard.

“This collaboration proves our commitment and consistency to continue to support the fashion industry which is closely related to the makeup industry. Jakarta Fashion Week, for us, is the biggest fashion week event in Indonesia. Therefore, JFW 2021 is a place to affirm our identity as a makeup brand icon that supports the complete beauty of Indonesian women,” explained Kusuma Ida Anjani, Director of Business Development and Innovation of PT Mustika Ratu Tbk.

Mustika Ratu has prepared a series of Beauty Queen Series products, makeup with skincare benefits that contain natural ingredients such as Moringa Seed Extract, Witch Hazel, Licorice Extract and Centella Asiatica which provide many benefits for the skin. Beauty Queen has launched the Gorgeous Glow Series which consists of a primer, cushion, and highlighter. The choice of colors is very suitable to be applied to models with various skin tones. In addition, this Gorgeous Glow Series makes the face look more glowing and flawless.

Chief Marketing Officer of PT Mustika Ratu Tbk, Yuniastuti K. Putri added, “Mustika Ratu also conducts a Make Up Artist (MUA) audition process to find the best talent to support the overall makeup look desired by 60 designers in supporting their work. In the end, the 30 best MUAs were selected to be involved in JFW 2021 to create thousands of mood makeup looks that match the theme of each fashion designer.”

Besides in the backstage, Mustika Ratu also appeared in front of the stage by presenting makeup trends which were implemented through a fashion show by the talented Indonesian designer, Albert Yanuar. Inspired by memories of beautiful places in Indonesia, Albert Yanuar presents a collection titled “‘Enchanted Memories” which aims to further promote the wealth of tourism and culture of the country to foreign countries.

Mustika Ratu together with the Yayasan Puteri Indonesia also involved several Puteri Indonesia to support the 2021 JFW event. Puteri Indonesia is the icon of the Beauty Queen Series products as well as beautiful and intelligent models who were selected through a long and rigorous process through the Puteri Indonesia Election event. Top 3 Puteri Indonesia 2020, namely Rr. Ayu Maulida Putri, Putu Ayu Saraswati and Jihane Almira Chedid will appear at the 2021 JFW Opening Show and a collaboration show with Albert Yanuar.

This year, the Jakarta Fashion Week 2021 event is quite different from previous years because it took place during the Covid-19 pandemic. Therefore, health protocols are very important. To maintain the cleanliness and health of all models, designers, Make Up Artists and all the committees involved in the 2021 JFW event, Mustika Ratu supports and prepares all the Hand Sanitizer needs for the needs of holding JFW 2021 from the pre-event until the event takes place.

Not only that, but all models also get nutritious health drinks that are well known among the public, especially millennials, namely Jejamu by Mustika Ratu. In addition to its fresh and delicious taste, it can also increase body stamina and health. Not to forget, Mustika Ratu’s latest innovation, Herbamuno+, is also present to maintain the endurance of all models during the 2021 JFW event so that they can move without worry.

In the future, Mustika Ratu will always innovate to issue innovative make-up products that promote Indonesian natural ingredients in accordance with the development of make-up and fashion trends.

PT Mustika Ratu Tbk, founded by DR. BRAS. Mooryati Soedibyo, is one of the leading companies in Indonesia engaged in beauty, herbal medicine, and health. Having been established for 45 years since 1975, Mustika Ratu continues to innovate to preserve hundreds of years old herbs and present them in a modern range of products made from the best, safe, and halal natural ingredients.

In 2020, Mustika Ratu through the #ImunKuatIndonesiaSehat campaign presents Jejamu and Herbamuno+ innovations as a commitment to support the creation of strong and healthy Indonesian families against Covid-19.

Mustika Ratu products can be found at mustikaratuonline.com, Watsons Indonesia, Lazada, Tokopedia, Shopee, Blibli and Bukalapak.