Mustika Ratu, the pioneer of the beauty and health care industry that uses natural ingredients, actively participates in improving public health by promoting the drinking of original Indonesian jamu. Mustika Ratu consistently shares a cultural heritage with the Indonesian people and the world through natural and high-quality products.
Founder of Mustika Ratu and Sang Empu Jamu, DR. BRA Mooryati Soedibyo, always looks fresh, beautiful and elegant. She looks young and healthy due to the habit of drinking jamu every day. The natural herbal beverage has been consumed since childhood and she still continues to maintain this habit. Efficacy of jamu has been felt by her, her body remains fit and youthful. That’s why, Mrs. Mooryati Soedibyo continues to be legendary as Sang Empu Jamu, who is recognized on an international level.
In the midst of the current epidemic where people are required to improve their health, Jejamu introduces the “Paket Immune Booster” with the RTD Series, the freshly made Wedang series and Jejamu series. As part of Mustika Ratu’s innovation, Jejamu aims to provide fresh jamu to customers while supporting the government’s initiative, #dirumahaja. This Paket Immune Booster series has many separate benefits, such as boosting the immune system and preventing viruses. Jejamu will be freshly made by Mustika Ratu and sent directly to consumers. Jejamu has 5 flavors, such as Jejamu Bebaskan Virusmu (Jahe Merah Sereh), Jejamu Anti Stress (Kunyit Asem), Jejamu Jaga Hatimu (Temulawak Latte), Jejamu Bantu Semangatmu (Coco Pandan Latte) and Jejamu Lindungi Sehatmu (Golden Tumeric Latte), which are available in a 300 ml package for Rp. 25,000 and a 500 ml package for Rp. 30,000. Jejamu is also very suitable as a fast breaking drink, because besides of its fresh and delicious taste, it can also increase stamina and maintain a healthy body.
Chief Marketing Officer of PT Mustika Ratu Tbk, Yuniastuti K Putri, explained, “In the time of social distancing and #dirumahaja like now, the community must maintain a healthy body. Mustika Ratu, with all of its innovations, creates original Indonesian healthy drinks, which is jamu in 5 flavors of Jejamu by Mustika Ratu, a contemporary drink that is fresh and practical but still has efficacy for the body. To enjoy Jejamu by Mustika Ratu is very easy, it can be ordered through our Whatsapp and the fresh jamu will be prepared directly by the Mustika Ratu’s barista. For now, it is available in DKI Jakarta, Bekasi and Depok.”
Also, Yuniastuti added that “Jamu as Indonesia’s cultural heritage should be preserved as cultural roots. Jamu has been routinely consumed by the Indonesian people for a long time as a health drink, boosting the body’s immune and preventing viruses. It’s time for the young generation in Indonesia to be proud to drink jamu and make jamu a part of their lifestyle. This pride can be carried out in various ways, one of which is by enjoying Jejamu by Mustika Ratu while #dirumahaja. Being able to appreciate the nation’s culture means that we are able to respect ourselves.”