Press Release – Mustika Ratu’s Strategy in the Midst of Market Turmoil

Jakarta PT. Mustika Ratu continues to move amid market turmoil due to the widespread outbreak of the Covid-19. The strategy carried out by this company of jamu and body care includes launching new products to strengthen sales of products that meet current market needs.

Mustika Ratu continues to innovate by launching new products that are very beneficial for maintaining health and cleanliness in public spaces, which is the Olive Hand Gel products that contain 70% alcohol and natural antiseptic ingredients that effectively kill viruses and bacteria, including protection from the coronavirus, but still keep the skin moist and soft,” the Finance Director of Mustika Ratu, Jodi Andrea Suryokusumo, said.

Another newest antiseptic product is Hand and Body Spray with 70% alcohol which effectively kills viruses and bacteria. This product is packaged with an easy-to-use packaging to clean handphones, laptops, hands, clothes, shoes, and many more. Mustika Ratu Hand and Body Spray consists of three variants, including Nourishing Olive, Calming Rose, and Energizing Peppermint.

Besides, this company founded by the Empu Jamu, Dr. Hj BRA. Mooryati Soedibyo, in 1975, also reinforced sales of products of health drink or jamu from natural plants that are useful for increasing the immune system. The ingredients include ginger, which can maintain liver health as detoxification of toxins in the body. Galangal, to overcome aches and fatigue. Turmeric, which contains antiseptics and antioxidants to increase the immune system. Mustika Ratu also manufactures jamu in modern and ready-to-drink (RTD) packages, consisting of Tamarind Sugar, Galanga Rice, and Tamarind Turmeric which are available in Watson, Carrefour, Blue Mart Vending Machine, and in several e-commerce sites.

Mustika Ratu also launched a health supplement for the body in the form of drinks or wedang made from Indonesian natural herbs which are very good for helping and increasing the body’s resistance to ward off the coronavirus (Covid-19),” Jodi Andrea said.

There are four variants of wedang launched, including Red Ginger Wedang to overcome problems of the digestive system, joint pain, relieve cough and sore throat, prevent cancer, to increase the immune system.

Curcuma Wedang is efficacious in maintaining the healthy liver function, so it is good for the detoxification process of toxins in the body. Tamarind Turmeric Wedang resolves inflammation, smooth blood circulation, relieve menstrual pain, smooth digestive system, and contain antioxidants to ward off free radicals. Galanga Rice Wedang increases the body’s immune system, overcome fatigue and aches due to daily activities, and maintain appetite.

Moreover, Mustika Ratu also has a product line that is needed by the community, products containing natural anti-oxidants/antiseptics, such as Olive Series, even Betel Leaf Toothpaste. In addition to offline stores, Jodi added, Mustika Ratu also dynamically increased online sales via, Lazada, Tokopedia, and Shopee. From the activities carried out by the company so far, it shows a positive impact on Mustika Ratu’s stock which increased to 14.04% at IDR 130 at the close of Friday, March 27, 2020.

We also provide opportunities for the community to become resellers of Mustika Ratu products to increase the family income that can be done from home, so Mustika Ratu also helps the government move the economy in this current difficult condition. As a form of social care, especially in the health sector, Mustika Ratu set aside 2.5% of the sales of Olive Hand Sanitizer Gel and Hand and Body Spray, to be donated to orphans and the underprivileged,” Jodi said.

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