Press Release – Puteri Indonesia Foundation and Mustika Ratu Held the 24th Puteri Indonesia Pageant 2020

Puteri Indonesia Foundation, fully supported by Mustika Ratu, held an annual event of the 24th Puteri Indonesia Pageant 2020 by raising the theme of cultural richness and natural beauty of East Nusa Tenggara (NTT).

Through the event of Puteri Indonesia Pageant 2020, Puteri Indonesia Foundation is ready to support the promotion of Indonesian tourism, especially the East Nusa Tenggara Province. This is in accordance with the commitment of the President of the Republic of Indonesia, Ir. Joko Widodo, and the Ministry of Tourism and Creative Economy along with the Regional Government of East Nusa Tenggara Province to promote NTT, especially Labuan Bajo, as one of the tourist attractions of Indonesia for foreign and domestic tourists, that is included in the 5 Super-Priority Tourism Destinations.

The 39 finalists of Puteri Indonesia 2020 representing 34 provinces are now in Jakarta to take part in the Press Conference of the Puteri Indonesia Pageant 2020 held at Solo Lounge, Lobby of the Grand Sahid Jaya Hotel, Jakarta, Wednesday (26/2). The 39 finalists who are college students, doctors, models, pilots, employees, and business women from 34 provinces are ready to compete for 3 (three) Borobudur crowns presented by Hartono Wira Tanik (HWT).

Those who present as Panelists at the Press Conference of the Puteri Indonesia Pageant 2020 are Head Advisor of Puteri Indonesia Foundation, Putri Kus Wisnu Wardani, President Director of PT Mustika Ratu Tbk, Bingar Egidius Situmorang, Chief Marketing Officer of Lazada Indonesia, Monica Rudijono, General Manager of Grand Sahid Jaya Hotel, Lily N Arifin, Director of the Special Interest Tourism Promotion of Ministry of Tourism and Creative Economy of the Republic of Indonesia, Adella Raung, Chairperson of the Dekranasda of East Nusa Tenggara Province, Julie Sutrisno Laiskodat, Chairperson of the Puteri Indonesia Pageant 2020 Committee, Kusuma Ida Anjani, Puteri Indonesia 2019, Frederika Alexis Cull, Puteri Indonesia Lingkungan 2019, Jolene Marie Rotinsulu, and Puteri Indonesia Pariwisata 2019, Jesica Fitriana Martasari and the event were hosted by the Puteri Indonesia Intelegensia II 2019, Anastasia Praditha and Puteri Indonesia Jambi 2019, Offie Dwi Natalia.

The Head Advisor of Puteri Indonesia Foundation, Putri Kus Wisnu Wardani, said thatThrough the event of Puteri Indonesia Pageant 2020, it is expected to be able to foster love among young women of Indonesia for the potential of cultural richness and natural beauty of the homeland, especially in the field of tourism to strengthen the diversity of the nation for young generations. We want to encourage Indonesian young women to develop their potential through various creativity and potential,” Putri said during the press conference in Jakarta, (26/2).

The President Director of PT Mustika Ratu Tbk, Bingar Egidius Situmorang, explained that Mustika Ratu was very proud and concerned about the achievements of Indonesian women to make the nation proud in the international beauty pageant. “We, as a cosmetics company based on local culture, are very proud and committed to continue to support the achievements of Indonesian women through the event of Puteri Indonesia Pageant 2020. A total of 39 Finalists of Puteri Indonesia from 34 provinces throughout Indonesia can promote tourism, culture and original products of Indonesia to all Indonesian people to the world,” Egi explained.

Furthermore, the Chief Marketing Officer of Lazada Indonesia, Monika Rudijono, as one of the main sponsors of the Election of Puteri Indonesia explained that “Lazada supports the Puteri Indonesia event for the second time this year. The image of Puteri Indonesia emphasizes the strong role of women in the richness of cultural treasures of Indonesia. In this occasion, Lazada through LazMall also supports the positive activities of Puteri Indonesia and becomes a partner in promoting a series of authentic beauty products suitable for Indonesian women, such as Mustika Ratu.”

The Chairperson of the Dekranasda of NTT Province, Julie Sutrisno Laiskodat, also stated about the commitment to promote NTT, especially tourism, starting from Labuan Bajo, West Manggarai District. “We are very committed to supporting NTT tourism. Starting from Labuan Bajo. I hope that the finalists of Puteri Indonesia is not only beautiful but must also radiate inner beauty from a sincere heart. Because you are not only representing your family and province, but you will represent Indonesia in the world,” said Julie Sutrisno Laiskodat, who is usually called Bunda Julie.

This year, East Nusa Tenggara Province became the central theme of the Puteri Indonesia Pageant 2020 which was supported by the Ministry of Tourism and Creative Economy of the Republic of Indonesia and the Government of East Nusa Tenggara Province. Puteri Indonesia is ready to promote Labuan Bajo as one of the super-priority tourism destinations for all Indonesian people and even the world.

Through this partnership, the Top 3 of Puteri Indonesia 2019 has created an opening video for the grand final night of the Puteri Indonesia Pageant 2020 in Labuan Bajo. On 23-24 February 2020, the 39 Finalists of Puteri Indonesia 2020 also had the opportunity to take part in the Familiarization Trip or famtrip to get to know the tourism potential in Labuan Bajo. This year, the Top 3 of Puteri Indonesia 2020 will also wear the national costume with the theme of East Nusa Tenggara in the prestigious international event, Miss Universe 2020, Miss International 2020, and Miss Supranational 2020.

During the quarantine, the 39 finalists of Puteri Indonesia 2020 will take part in a series of activities, including beauty class and product knowledge with Mustika Ratu, choreography, a briefing from Dr. Cri Puspa Dewi Motik Pramono, MSc, a briefing from Lazada, a briefing from Google Digital Marketing, a briefing on dress ethics and table manner, a briefing of motivation from Roy Darmawan, PPM and IPMI, a briefing from the National Narcotics Board (BNN) and Corruption Eradication Commission (KPK), a briefing from the National Agency of Drug and Food Control (BPOM), a briefing from the Ministry of Youth and Sports, a briefing from the Ministry of Tourism and Creative Economy and a presentation of advocacy from the finalists.

The finalists will also attend a psychological test session by a psychologist, Poppy Amalya, that the parameters of the assessment in the Puteri Indonesia Pageant that is aspired are the figure of Puteri Indonesia who meets the 3B criteria, consisting of Brain (intelligence), Beauty (attractive appearance), and Behavior (good behavior). Amidst the busy quarantine schedule, the finalists will get pampered with relaxation and health care from Taman Sari Royal Heritage Spa. During the quarantine period, the finalists stayed and obtained the best service and comfort at the official partner hotel of the Grand Sahid Jaya Hotel Jakarta from February 26 – March 7, 2020.

The finalists will also demonstrate the fashions of domestic designers in the Indonesia Culture-Based Fashion Show in collaboration with the Chamber of Commerce of Industry-Based Traditional Culture, followed by the National Costume Show and Art and Culture Night on 29 February 2020 at Gandaria City Mall, in which the finalists will show their skills and talents that represent the arts and culture of their respective regions. From this talent show, 3 nominees of Best Traditional Dressed Princess and 3 nominees of Best Talented Princess will be chosen.

The grand final night of the Puteri Indonesia Pageant 2020 will be held on Friday (06/3) at the Plenary Hall, Jakarta Convention Center, live broadcasted on SCTV, attended by Miss Universe 2019, Zozibini Tunzi from South Africa, Miss International 2019, Sireethorn Leearamwat from Thailand and Miss Supranational 2019 Anntonia Porsild from Thailand. Puteri Indonesia Foundation as the sole licensee of Miss Universe, Miss International and Miss Supranational in Indonesia has the right to invite Miss Universe, Miss International and Miss Supranational to attend the Puteri Indonesia Pageant.

The Head Advisor of Puteri Indonesia Foundation, Putri Kus Wisnu Wardani, explained that there were several titles that had been prepared by YPI on the grand final night, including Puteri Indonesia 2020, Puteri Indonesia Lingkungan 2020, Puteri Indonesia Pariwisata 2020, Puteri Indonesia Persahabatan, Puteri Indonesia Berbakat, Puteri Indonesia Intelegensia, and Puteri Indonesia Favorit Sosial Media Kepulauan. Puteri Indonesia Favorit Sosial Media Kepulauan were chosen based on polling through the Netzme application for 6 islands in Indonesia. Puteri Indonesia Favorit Sosial Media Kepulauan Sumatera, Puteri Indonesia Favorit Sosial Media Kepulauan Jawa, Puteri Indonesia Favorit Sosial Media Kepulauan Kalimantan, Puteri Indonesia Favorit Sosial Media Kepulauan Sulawesi, Puteri Indonesia Favorit Sosial Kepulauan Nusra-Bali, and Puteri Indonesia Favorit Sosial Media Kepulauan Indonesia Timur, and also Puteri Indonesia Digital & Social Media will immediately rank the Top 11 results of voting on Lazada. All Indonesian people can access it at bit.ly/votePI2020. The public can collect votes by making a purchase at the Official Mustika Ratu Shop in Lazada with a minimum of IDR 150,000 (1 vote = IDR 100) and then enter a unique code below the finalist’s photo when booking checkout at the “Enter Voucher Code” section and will get a 20% discount using this unique code and finishing with completing payment. After making the payment, the Indonesian people can also redeem spending points to give votes to the finalists of Puteri Indonesia 2020 at vote.puteri-indonesia.com.

The winner 1, 2, and 3 of Puteri Indonesia 2020 will have the opportunity to bring the name of Indonesia to the international scene, such as Miss Universe, Miss International, and Miss Supranational, and for the 3 winners of the Puteri Indonesia of the selected winner 1, 2, and 3 will receive a postgraduate scholarship from PPM and the 3 selected Puteri Indonesia Intelegensia will get 3 full scholarships from IPMI.

On the grand final night of the Puteri Indonesia Pageant 2020, the finalists will look stunning with a touch of makeup from Mustika Ratu Beauty Queen Series in collaboration with make-up artist Bubah Alfian, fashion with original Indonesian fabrics with colors and types of East Nusa Tenggara as culture-based traditional industrial products through the nation’s designers, such as Eko Tjandra, Hans Sallam, Jacobs Aditya, Defrico Audy, Diana M Putri, Intan Avantie, Anne Avantie whom all have the characteristics of Touch of NTT, assisted by stylist Doley Tobing, and jewelry from Hartono Wira Tanik (HWT ) and Elizabeth Wahyu and shoes from Noche.

The success of the Puteri Indonesia Pageant 2020 event and the visit of Miss Universe 2019 cannot be separated from the support of sponsors, including Mustika Ratu, the Ministry of Tourism and Creative Economy of the Republic of Indonesia, the Regional Government of East Nusa Tenggara Province, Lazada Indonesia, Panasonic, Citrus, Grand Sahid Jaya Hotel, Official Laundry Puteri Indonesia from 5asec, Dermaster Clinic Indonesia, Jewelry from Hartono Wira Tanik (HWT), Elizabeth Wahyu, Noche, Taman Sari Royal Heritage Spa, LPPMS, Paradigm Fitness, Pure Dental, Wall Street English, PPM, IPMI, Gandaria City, Nestle, Frisian Flag Indonesia, Bakmi Naga, Eyelashes from Sarita Beauty, Double L Uomo, Eko Tjandra, Hans Sallam, Jacobs Aditya, Defrico Audy, Diana M Putri, Diamond Avantie, Anne Avantie, Bubah Alfian, Doley Tobing, Nina Nasution Florist, Gandaria City, Plataran Indonesia, Official Photographer Ronny Ario Joewono, Hartono Hosea, Yessica Riani, Burhan Prawira, Shakti Sidharta, Wong Sim, Rudi Hartono, and media partners of SCTV, Media Indonesia, Liputan6.com, Kapanlagi.com and Fimela.com.

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