Jakarta – Mustika Ratu, a pioneer of the culture-based beauty and health care industry using natural ingredients, officially announced Amanda Manopo as the Brand Ambassador of Zaitun Series. Amanda Manopo is an accomplished actress and model who works internationally. The woman who is undergoing shooting for miniseries on HBO, successfully inspires millennials. This made her chosen as the newest brand ambassador of Mustika Ratu Zaitun Series. Through this collaboration, the society and Amanda Manopo fans are expected to get closer to their inspirational figure.
Amanda Manopo shared that she did not expect and was very proud when she was appointed as Zaitun Series Brand Ambassador, “I am a loyal user of Mustika Ratu products because it is undeniable that they are made from natural ingredients. So, I have no doubt in using it. That’s why I was surprised when I was contacted by Mustika Ratu’s team and was appointed as Zaitun Series Brand Ambassador. Honestly, it didn’t take a long time to answer the request from Mustika Ratu’s team. I immediately agreed to become the brand ambassador and I thank Mustika Ratu for giving me the confidence to become the Zaitun Series Brand Ambassador.”
Mustika Ratu officially announced it to the public on Friday, January 10, 2020 at Watsons Pondok Indah Mall 2, Jakarta. The event was attended by Amanda Manopo, President Director of PT Mustika Ratu Tbk, Bingar Egidius Situmorang, Director of Business Development & Innovation PT Mustika Ratu Tbk, Kusuma Anjani, and Head of Trading Watsons Indonesia, Henny Damayanti. The event was also enlivened by Meet & Greet with Amanda Manopo, which was attended by her fans.
“Amanda Manopo is the right person to represent Zaitun Series Mustika Ratu because she is an accomplished actress and model and works internationally. Just like the Zaitun Series products which are not only marketed in Indonesia but also international,” said Bingar Egidius Situmorang, President Director of PT Mustika Ratu Tbk.
Mustika Ratu is also committed to supporting the empowerment of women and appreciating young people who work and excel. It invites young people to love and care for themselves from a young age through the new tagline “Love Yourself”. This spirit is expected to encourage young people to find love in themselves and spread that love to the people around them.
“Mustika Ratu Olive Oil is our iconic & best seller product and has been proven every year to get an award from Top Brand. Due to the large number of enthusiasts and the need for skin care products, Mustika Ratu continues to innovate to meet the needs of consumers. And henceforth, we still have a number of huge projects that will be developed for the Zaitun Series and collaborate with several millennials such as Amanda Manopo,” explained Kusuma Anjani, Director of Business Development & Innovation at PT Mustika Ratu Tbk.
In the promotion of Zaitun Series products to millennials, Mustika Ratu presented a breakthrough of integrated marketing promotion from several platforms ranging from Conventional TVC, social media, to Digital Interactive Video Technology, the first time in Indonesia and can be watched at https://live.mustika-ratu.co.id. Integrated marketing in various platforms will feature a series of mutually promoting video series content promotions and allow the target market of millennials to directly interact to determine their own choice of advertising stories that best suits their personification.
The promotion of this integrated platform allows every audience to not only get a better understanding of Zaitun Series Mustika Ratu in an enjoyable and entertaining way through a series of drama video and interactively, but also be able to directly purchase its products online at once.