Press Release – Collaboration Launching of Wakeup Makeup X Mustika Puteri With Wirda Mansur

Mustika Puteri, one of the brands of PT Mustika Ratu Tbk targeting female adolescents in Indonesia, collaborating with a talented and accomplished millennial icon, Wirda Mansur, launched Wakeup Makeup x Mustika Puteri on Friday (29/11) at Atrium Mall Kota Kasablanka.

The collaboration with the daughter of Ustad Yusuf Mansur is considered in accordance with the mission of PT Mustika Ratu Tbk, which is to produce halal and practical quality products. PT Mustika Ratu Tbk also fully supports millennial generation to become entrepreneurs and channel their passion in the beauty field.

The launching of the WUMU X Mustika Puteri product was opened with a greeting speech from the Supervisory Board Executive of PT Mustika Ratu Tbk, Kusuma Ida Anjani, followed by a greeting speech from Wirda Mansur at Watsons of Mall Kota Kasablanka. Then, there were also tutorials on the use of products from Wirda Yusuf Mansur, question and answer session, and games for visitors who attended the event.

The highlight of the WUMU X Mustika Puteri product launching was at the Atrium Mall Kota Kasablanka which was enlivened with a beauty talk show “Feel Pretty with WUMU X Mustika Puteri” with Wirda Mansur, the Supervisory Board Executive of PT Mustika Ratu Tbk, Kusuma Ida Anjani, as well as the General Manager Marketing of PT Mustika Ratu Tbk, Ingga Gloriana. There was also a performance from Daqu Talent and for visitors who attended the event, they could join an interesting quiz with various prizes of Mustika Ratu products.

The Supervisory Board Executive of PT Mustika Ratu Tbk, Kusuma Ida Anjani, said that “Wirda Mansur is a millennial icon who is not only beautiful but also has many achievements and is inspiring. Mustika Ratu fully supports millennial generation to become entrepreneurs and channel their passion in the beauty field. The launching of the Wakeup Makeup x Mustika Puteri product is a real manifestation of our mission to produce halal and practical quality cosmetic products, able to complement the needs of millennial generation and Z generation whose activities are very packed.”

The Wakeup Makeup x Mustika Puteri product set consists of O My Tint! and O My Velvet!. The 2 in 1 Lip Tint made from natural ingredients with grape flavor is available in 3 colors consisting of My Only Sunshine, Sweet Macaroon, and Be Strong. This Lip Tint contains 5 natural ingredients, including Sun Flower Oil to moisturize and nourish the lips, also contains Olive Oil as an antioxidant and rich in Vitamin E, Cocoa Butter to prevent chapped lips, Coconut Oil which is rich in fatty acids to regenerate the skin, and Aloe Vera which is a natural soothing agent.

While O My Velvet!, the 3 in 1 Lip Cream 3 is made from natural ingredients with Vanilla flavor that is available in 4 colors, consisting of Nude Perfect, Be Calm, Be Ready, and Remember Me. This Lip Cream contains Olive Oil to moisturize and nourish the lips, Coconut Oil which is rich in fatty acids to regenerate the skin, and Shea Butter which is rich in Vitamin F to hydrate and maintain lip elasticity.

The Wakeup Makeup x Mustika Puteri product set is available at Watsons, Borma, DanDan, selected Cosmetics Stores, Shopee, and Mustikaratuonline.com.

For more information:
Shaskia Maulidina
Marketing Communication
PT. Mustika Ratu Tbk.
Mobile : 0818 0500 9650
Phone : (021) 830 6754
E-mail : publicrelations@mustika-ratu.co.id

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