PT Mustika Ratu made anew expansion overseas. The company that consistently presents products from Indonesian cultural wisdom has favorably attracted consumers abroad. After successfully entering the markets of Canada, Malaysia, the United States, the Czech Republic, Suriname, Oman, Kurdistan, Mustika Ratu has also profitably entered and marketed its products to Taiwan this year. This shows that local wisdom-based products are highly accepted internationally.
The company founded by Mrs. Hj. DR. BRA Mooryati Soedibyo, 45 years ago, deserves appreciation and support from all parties, including the government, to continue to grow their wings in the international world as a real effort to strengthen the glory of Indonesia’s exports sector again.
This glorious achievement makes it very proud in the midst of the economic downturn due to the coronavirus outbreak that has become a pandemic throughout the world. Mustika Ratu indeed managed to export its products to foreign countries.
This success is of course supported by Mustika Ratu products that have been proofed empirically and also clinically very beneficial for beauty as well as health. The current back to nature trend brings up the Mustika Ratu products to be very relevant and desirable throughout the world. Moreover, the Mustika Ratu brand has succeeded in getting the Top Brand Awards for years and Indonesia Best Brand, showing strong potential for Mustika Ratu to explore the world market.
As stated by General Manager Export of PT Mustika Ratu Tbk, Rakesh Adwani, “As part of the strategic vision of PT. Mustika Ratu Tbk, we expand our international business by trying to make Mustika Ratu products accessible to all consumers in the world. Today, Thursday, April 30, 2020, we export our first order to Taiwan, and any time soon, we are ready to work with other countries. Thank you to management and the team for your hard work and great cooperation. We believe this is the beginning to begin a global journey.”